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COVER STORY
INTERACTION

the first to introduce CNG-based RMC (ready-mix concrete) beyond just the initial cost; they are focused on how a vehicle
trucks, which received an encouraging response. Building on performs over its lifecycle. As an OEM, we see safety as
this, we have now launched a 28-tonne CNG tipper, ideal for foundational, productivity as an enabler, and profitability as the
road construction and intra-city operations, helping reduce ultimate outcome.
emissions in urban and high-pollution zones. With expanding This shift has created a new category of customers we call
CNG infrastructure, this solution delivers strong range, improved performance seekers - customers who expect technology-led
profitability, and a compelling value proposition for customers. solutions that improve uptime, efficiency, and overall output.
We have also enhanced our Prima and Signa tipper range with By embedding these advanced technologies, we help them
higher bucket capacities, enabling customers to carry larger achieve higher productivity, which directly translates into better
volumes of low-density materials like coal, directly translating profitability across their operations.
to higher earnings. A key highlight is the Prima 3540.K AutoShift
mining tipper, developed to meet customer demand for higher
power-to-weight ratios in BS6 applications. Designed for mining, Tell us on the gensets launched
aggregates, and infrastructure projects, it supports multiple body We have launched a new range of compact gensets designed
options, including rock sandwich floor bodies and box bodies, to to make uninterrupted power more accessible and affordable.
suit diverse operating needs. The portfolio includes smaller-capacity gensets with a 700 cc
Overall, Tata Motors continues to lead the tipper and construction engine, covering the 10 to 35 kVA range, as well as a 1,500 cc
segment by offering a comprehensive portfolio—spanning option for higher requirements.
alternate fuels, higher productivity, AutoShift technology, and Typically, gensets are perceived as large, heavy, and capital-
application-specific mining solutions—ensuring value for intensive investments. That’s exactly what we are challenging with
customers across use cases. this launch. Our focus is on compact, fuel-efficient, and cost-
effective gensets that ensure business continuity without placing
What are the technologies embedded in your trucks & tippers a heavy financial burden on customers. With better fuel efficiency,
Our trucks and tippers are built keeping safety, productivity, and lower operating costs, and a smaller footprint, these gensets
profitability at the core. On the safety front, we offer advanced address a clear and growing need for reliable, uninterrupted
technologies such as driver monitoring systems, reverse power in a more practical and economical way.
cameras, lane departure warning, and other ADAS features,
progressing towards Level 2 capabilities. Some of these are What’s the pricing of the gensets that are starting now and which
regulation-driven, while others are deliberate value additions, segment will be developing?
reflecting how the Indian market is rapidly maturing. These gensets are primarily aimed at shop owners, small business
Over the years, customer expectations have evolved significantly, establishments, showrooms, and residential users, including
from being largely price- and acquisition-focused to becoming individual homes and bungalows. The focus is on smaller,
more performance-oriented. Today’s customers are looking affordable solutions that meet everyday power-backup needs

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