Page 12 - Construction_Opportunities_January_2025

COVER STORY
CO VER STOR Y

Kohler Engines is now Rehlko

leading to job creation, initial independence on import, cost 10-kilometer radius—supporting regional economic growth and
reduction and overall growth of the sector. It has played an enhancing our supply chain efficiency.”
important role in the construction equipment OEMs to invest in He added, “We are excited to play an integral role in shaping
local manufacturing operations, thereby improving production the future of the industry and supporting India’s infrastructure
processes, and elevating product quality. Consequently, development goals. To this end, we are expanding our product
construction machinery manufactured in India has gained global portfolio and preparing to introduce new offerings in the Indian
competitiveness by delivering high-quality products that meet market. Notably, we have established a dedicated assembly line
global standards. for Skid Steer Loaders, operated entirely by a team of women. As
Looking at the latent opportunities, every CE company has been part of our commitment to environmental sustainability, we are
eyeing for a bigger share of pie and craft their own journey. CASE preparing to transition to BS (CEV/TREM) V emission norms across
Construction Equipment completely embraces and supports all our products from January 2025. This transition underscores our
the ‘Make in India’ program, having operated manufacturing dedication to not only performance, efficiency, and safety but
facilities within India for over three decades. Moreover, as part of also to environmental responsibility, ensuring that our Compaction
our business approach, the company collaborates with domestic & Paving equipment remains the top choice for construction and
suppliers to procure the majority of components locally, enabling road compaction applications while meeting the latest emission
them to consistently maintain a steady and reliable manufacturing standards.”
presence in India for the global market. JCB India recently marked a significant milestone with the
According to Puneet Vidyarthi, Head – Marketing & Business production of its 500,000 Construction Equipment. Celebrating
th
Development, India & Saarc, Case Construction Equipment, this achievement at its India Headquarters in Ballabgarh, the event
“CASE Construction Equipment is dedicated to indigenization was graced by JCB’s Group Chairman, Lord Bamford. Reflecting
efforts that support the ‘Make in India’ on India’s economic growth and infrastructure development, he
and ‘Atmanirbhar Bharat’ initiatives. This stated the company’s pride in contributing to this progress since
commitment is integral to our operational 1979. India has become a vital market and a key part of JCB’s
strategy, focusing on producing high- global supply chain. The 500,000th machine, a Telehandler, is a
quality construction equipment in India for versatile machine for material handling. It is a revolutionary new
both domestic and international markets.” way to handle material at heights more safely and productively Engines
“At our advanced manufacturing facility, we as compared to traditional options.
ensure that machinery made in India meets world-class standards. Deepak Shetty, CEO & MD, JCB India,
Guided by our ‘Make in India, for India and the World’ philosophy, emphasised, “JCB embodies the vision of Our new ambition is rising.
we prioritize sourcing materials locally, benefiting Indian businesses an Atmanirbhar Bharat. The machines built
and strengthening the economy. Additionally, we encourage our at our Jaipur factory are of global quality.
suppliers to operate within the Pithampur industrial zone, where our We are also extremely proud of the fact that When it comes to engines, we’ve been on the leading edge of technology
and innovation since our foundation. But we don’t simply provide you with
facility is located, with over 70% of them based within a range of our gender diverse factory has over 34% functional power: we redefine your energy resilience with industry-leading
electrification, hybrid solutions, alternative fuels and innovative products,
to create better lives and communities in a more sustainable future.
12 CONSTRUCTION OPPORTUNITIES|JANUARY 2025