Page 50 - COAug2022
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NEW LAUNCHES PRODUCTZONE
Greenply Industries launches its
new product “Green Platinum”
The CARB certified Greenply Industries Limited, one of India’s we strive to create
products also come with largest interior infrastructure brands with over products that are
2x fire resistant, waterproof 30 years of experience in manufacturing made to fit the evolving
and money back warranty a comprehensive range of plywood, block needs of consumers.
Through our extensive
boards, decorative veneers, flush doors, and
features other allied products, today announced the research on consumer
launch of its new product “Green Platinum”. behaviours, we found
The exquisite product portfolio will fall under that there was a need
Greenply’s E-0 range of products. for a product which combines fire resistant,
Greenply Industries Limited has been at waterproof and emission proof features, thus
the forefront of driving innovation across we came up with the product Green Platinum
its products and processes keeping the with an added feature of money back
consumer health, safety, and well-being in warranty. Through our continuous R&D process,
mind. With the accelerated transformation we will be coming up with more such eco-
in the interior sector post pandemic, the friendly product which will promote aesthetic
company introduced its fire-resistant plywood living among the consumer base.
with E-0 compliance “Green Platinum” which Green Platinum Plywood combines the
is two times as effective in fire-resistant and strength and health safety and is also certified
waterproof properties as compared to other by California Air Resource Board (CARB) for
available plywood in its range. The product conforming to E-0 grade formaldehyde
comes with PEN Tech technology which adds emission and also comes with an anti-bacterial
a protective mesh between the layers as well and anti-viral coating to ensure the health and
as on the surface of plywood, rendering it two safety of every home. The product comes with
times more fire resistant. The technology helps 30 years warranty with 2x money back warranty.
the product to function as a barrier to restrict Greenply has also taken a leadership position
the rapid spread of fire and helps to emit less in communicating the need to choose the
smoke. Green Platinum is also enriched with an right building material for health safe interiors
un-extended BWP resin rendering it two times through their E-0 innovation. The E-0 innovation
as boiling waterproof as compared to regular has reached over 1 million households,
fire-resistant plywood. however, Greenply continues to build on the
Remarking on the launch of the new collection awareness amongst end consumers through
range, Sanidhya Mittal, Joint Managing relevant and multiple touchpoints.
Director & CEO, Greenply Industries Ltd said
“With innovation and technology at our core, For more details visit: www.greenply.com
50 CONSTRUCTION OPPORTUNITIES|AUGUST 2022
