Page 20 - CO_April_2023

INTERACTION COVER STORY
20 CONSTRUCTION OPPORTUNITIES|APRIL 2023
structures often deteriorate gradually with time due to exposure
to various extremities. Contrary to our beliefs, demolition and
reconstruction might not be the first or ideal solution for most of
the structures. They need a scientifically driven approach involving
all the stakeholders coupled with expertise in material science to
enhance the longevity of the structures. With the advancement in
technologies, we have been able to achieve this with minimum
effort, and it has been a watershed moment in the history of
construction chemicals. Heritage structures that were built long
back have legacy and human emotions attached to them, which
makes their preservation of utmost importance. Adding strength
while conserving the look and feel of it is an art we have mastered.
Going forward, repair and rehabilitation will be one of our key
focus areas too.
What is your strategy in a price sensitive market like India.
Thermax strongly believes in value selling. We have and will always
put our customers first, from inception to execution, guiding
them at every step. We have never adopted a product-based
selling approach and have focussed on imparting value for the
customers to make an informed decision benefitting them in
the long run. We believe in the quality of our products and strive
to develop the best and cost-effective solutions for the market.
This not only reinforces the customer’s trust in us but also brings
us closer to understanding the needs and requirements better.
Thermax also puts safety at the topmost level, which accentuates
the value- based approach.
Which sectors are major demand drivers for CC & Waterproofing
chemicals in India.
The industrial, residential and infrastructure sectors are our major
demand drivers. Most of our products cater to these three sectors
in abundance.
Brief us on your manufacturing facilities, current capacities, and
planned upgrades?
Thermax has its construction chemicals manufacturing facility at
Jhagadia, Gujarat, which has sufficient capacity to cater to the
appropriate growth of the business. We are looking forward to
expanding our business in other Indian geographies with upgrades
when and wherever necessary.
What kind of government policy would foster growth of the
Roofing & PEB industry in India
Introduction of stringent codal provisions better suited to
incorporate designing solutions for the roofing and PEB industry in
a tropical environment is one policy that we are looking forward to.
Future outlook on the industry and from a company perspective.
The Indian construction chemicals industry is growing with the
development of infrastructure and residential space. Thermax
is very keen on capturing a major chunk of this market with a
combination of expert solutions and sophisticated technologies.
Our goal going forward will be to become a one-stop utility
partner to both industrial and commercial segments, helping
customers achieve better resource productivity and bottom lines
while maintaining a better environment.