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COVER STORY

markets worldwide, catering to a gamut of industries. We bring
together global technologies, advanced products and innovative
solutions under one basket. Thermax offers the entire spectrum of INTERACTION
construction chemicals, namely admixtures, adhesives, grouts
and anchors, industrial flooring, protective coating, repair and
rehabilitation, surface treatment, sealants and waterproofing
chemicals. Our USP is that we not only provide products but our
highly skilled team engineers solutions for each project according
to the needs of that particular client. We work out customised and
economical solutions that can be executed to perfection within
the time frame given to us. We also help them execute the job
with our trained applicators that have years of experience and the
expertise to carry these jobs out successfully.

What is the company’s approach towards innovation,
environment and sustainability?
Thermax is focussed on bringing sustainability to the entire
production process – right from sourcing, manufacturing, supply
chain management, distribution, and consumption. Thermax’s
offerings in green technologies, waste heat recovery, biofuels,
solar, bio-CNG, waste to energy etc., show its commitment
to protecting the environment. In addition to contributing to
global sustainability, Thermax’s solutions also strive to contribute
substantially to the global priority areas of energy conservation,
environment protection and enrichment of society. Gradually,
we are aligning ourselves to the sustainable development goals
by making our products and services environment-friendly. Our
research and development team is constantly on the lookout for
innovation to produce green products. Our ultimate goal is to
provide our customers with sustainable construction solutions.

Have you launched any new products or launching new products
in the near future?
Thermax has been upgrading its product basket year after year.
Every year we come up with new products after a great deal of
market research as to what our customers need and are looking
forward to. Product development never stops at Thermax. As we
speak, we have a few other products in the development and trial
phase, which will enter the market soon. The projected growth of the industry takes a direct hit due to this
reduced efficiency due to the unavailability of skilled labourers.
As a manufacturer tell us about the critical challenges faced The key is to train the unskilled group and brush up their skills from
while introducing high end products in India? To what extent does time to time to get them acquainted with advancements in the
cost influence a customer’s purchasing decision? application processes. Building a network on which we can trust
There is no second thought to the fact that even the richest of the with any job is also vital to this business since it is not just about
rich look for a cost-effective product. Cost has been and always choosing the right products but also executing them flawlessly.
will be a major parameter in judging a product, but that has never Thermax is well connected with a good network of applicators
been the only parameter. However, we strongly feel that project with an experienced team to execute the jobs to perfection.
specifications driven by consultants and architects, who are the We regularly organise training programmes for our applicators
actual brains behind new structures, must be the ones to introduce to equip them with the skills required to carry out the execution
such high-end products to the market. seamlessly.

Challenges faced in terms of availability of skilled labor in your What is your outlook on the opportunities from renovation and
industry and how to overcome them. repair of old existing structures for the construction chemical and
Needless to say, the scarcity of skilled labour is one of the most waterproofing business? Can this area be considered as a new
critical challenges that the construction chemicals industry growth driver to strengthen business volumes for players like you?
faces today. A major fraction of the labour market is unskilled, Every structure needs to be taken care of at every stage of its
which heavily influences the performance of an undertaking. life, be it pre-construction, construction or post-construction. Old

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