Page 37 - CO October 2021

TICKEr TAPE

SHYAM STEEL TO EXPAND ITS rETAIL PrESENCE PAN
INDIA
Shyam Steel is a well-known player in the retail markets of
eastern, north-eastern, and northern markets of the country and conStrUction
has been a major supplier of TMT bars to mega infrastructure
projects. The company has established a strong network of over
6000 distributors, dealers, and retailers in the markets it currently
operates in,and will now market its brand across central, western,
and southern India.
The company will be establishing its presence across every corner
of these sates. It has developed a highly efficient network of
third-party logistics service providers to take its products to every
corner of the country smoothly and punctually. The company
plans to appoint a team of around 500 distributors, dealers, and
retailers across each of these sates to ensure easy accessibility company to remarkably improve its sales volumes.
of its brand to home builders at reasonable prices. The success of the brand lies in the property of its FlexiStrongTMT
Shyam Steel has played a key role in transforming steel selling rebar, which is not just strong but a perfect balance of strength
from a commodity model to a brand marketing model. Its TMT and flexibility. The company’s products are endorsed by Virat
brand enjoys a very high recall among consumers. Kohli and Anushka Sharma - two superlative personalities in their
Its branding strategy has converted the cyclical commodity, chosen fields. Their relationship reflects the perfect balance of
TMT,to a product with year-round demand. This has helped the strength and flexibility that is the property of their TMT.

HOUSING.COM TIES UP WITH STArTUP HOMZHUb FOr 1.5-bedroom apartments priced for `25 lakh.
PrOPErTY MANAGEMENT SErVICES Property prices can be expected to go up by 5% year-on-
Realty portal Housing.com has entered into a partnership with year, thus pushing investment IRRs to double digits. With this
prop-tech start-up Homzhub for offering property management fully managed offering, investors can be anywhere in India or
services to its customers. under this partnership, Housing.com abroad—this is stress-free property ownership and investors can
will offer end-to-end, remote property management solutions manage their properties from our Buy-to-Let App. novyy’s ‘buy-
to its users. to-let’ proposition, which is strategically aligned to our ‘Mahindra
Singapore-headquartered Homzhub offers services related to Happinest’ offerings comprising well-connected, future-ready
leasing, tenant management, agreement registration, property homes that enable aspirational lifestyles through access to a
inspection and property maintenance. thriving communities and features and amenities that promote
While Housing.com and Homzhub plan to expand this property user well-being. This offering could be beneficial for domestic
management service pan-India in the months to come, the and nRI investors alike.
service is being initially launched in Pune, nagpur and Bengaluru.
The tie-up will enable homeowners to manage their real estate ULTrATECH CEMENT COMMITS TO 100% rENEWAbLE
portfolios from anywhere in the world, using the Housing.com and ENErGY USAGE bY 2050
Homzhub software-as-a-service (SaaS) platform. Indian cement maker, ultraTech Cement Limited has set a target
The new facility, which is already live on the Housing.com mobile to source 100% of its electricity requirement through renewable
app, will be particularly helpful for the nRI clients of Housing.com, energy by 2050 as the company commits to Climate Group’s
who will be able to manage their real estate portfolios digitally RE100 initiative at Climate Week nYC 2021. “In the last two
from remote locations. years, ultraTech has scaled up its contracted renewable energy
capacity by 2.5 times.
PrOPTECH STArT-UP, NOVYY, LAUNCHES bUY-TO-LET The Company has already set a target to scale up its green
WITH MAHINDrA WOrLD CITY, CHENNAI energy mix to 34 per cent of its total power requirement by 2024,
Proptech startup novvy Technologies Ltd, a real estate buying from the current levels of 13 per cent.
and investing platform, has launched a real estate investment The RE100 announcement is in line with ultraTech’s focus to
product in the Mahindra World City project in Chennai, to offer institutionalise its carbon reduction initiatives through measurable
“buy-to-let” assets for buyers in India and Indians living overseas. targets and commitments. ultraTech’s GHG reduction targets also
A block of 100 apartments within the Mahindra World City include ultraTech’s target to lower its CO2 intensity in cement to
complex will be fully managed by novyy on behalf of the buyers, 462 kg net CO2 per ton of Cementitious material (net CO2/t.
where the company will provide asset management services cem.) by 2032.
to its buyers, including finding tenants, collecting rentals and So far, a total of 6 per cent reduction in Scope-1 CO2 emissions
maintenance of the properties. has been achieved with the base year of 2017.
Mahindra World City, at Chengalpattu, Chennai, is developed ultraTech has also linked its financial commitments with
by Mahindra Lifespace Developers Ltd. Domestic and nRI sustainability targets through the issuance of dollar-based
investors can buy one-bedroom apartments at `20.45 lakh or sustainability linked bonds.

OCTObEr 2021|COnSTRuCTIOn OPPORTunITIES 37