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COVER STORY
ones. How much of your total revenue comes from export and the AI is more practical and give the final output also. So all
what do you intend to reach in the next 5 years? our machines are IOT enabled which are mobile. Whichever is
As a percentage it is not big. I would say it is 10% but if you talk stationary like a batching plant we can have a LAN connection INTERACTION
about growth between 23 and 24 we doubled. Between 24 and and our operating system can be connected and you can still
25 we have increased by 100 times and it is continuing like that have everything monitored. So we do in-house development of
and which country we are exporting FTA is definitely helping both hardware and software for the products. Even we pump
because if you talk about UAE they used to have a flat 5% duty capability to develop that in-house. So what happens is when
on all the imported products only country for which it is 0 is India. you get the data about a certain number how you want to make
Construction equipment companies are taking advantage of that use of it is in your eye. For example, we have an e-commerce
because in terms of size and scale smaller and in the technology model. Now one self-loading mixer says 480 hours. So in 20 hours
little less then you are not going to get this opportunity. When it requires an hydraulic filter change or analyze and act on it to
you have a product which is global which meet the requirement encash that into an order.
in terms of speed, scale and construction sites anywhere in the So it will enable us but finally we have to do the job. Everything
world then it will be a big advantage. So 5% is substantial. Today cannot be automated and Indian people still work on face-to-
Europe which used to be traditionally the source for delivering face. This could have been a video conference so we are still
construction machinery to Middle East or say Africa is losing out. together all of us. So it will take some more time for this thing to
One is on the cost. Their inflation is high and energy cost is more sink in. So technology is helping but technology alone cannot
people are not available so this made it very complex. Complex drive the business.
is one is on the cost supply chain they want long lead information
about demand but Asia does not work like that. They decide today What do you think is currently holding back the market adoption
and they want the machine tomorrow. Only a market which has of electric construction in India?
got a big domestic number can meet that. Not even Japan or This comes to the point when you say make in India. So what
Korea. It is only China and India who has big domestic numbers we understand make in India is practically assembling in India.
who are in a position to export to this market. So are you doing We don’t make everything in India. So in case of EV we make in
better than China in terms of emission because they are in BS3, India. So the battery technology or electronics we still come from
BS2 we are in BS5 so does that help? No, no, no. Actually please outside. So there are risks of supply chain with that. So adoption
do not underestimate China has a product for every market. They will not happen as easily as we expect. Even though the numbers
supply to US, they supply to Africa they have this one. So we do work in favour of a break-even point after 3 and 4 years also the
not have any special edge. So it is basically on the customers people will have hesitation. In certain forums I discuss where
appreciation for the specification and the quality. This matters a people say that building happens. So whether all these electrical
lot. So I think we are on even keel. vehicles are capable of swimming into that and coming out like
the demonstration what you see in ice engines. We don’t know. So
So you talked about having three flat years and now the next these are the other risks which you need to address.
three years will again bounce back. So what measures and
swings have you taken in terms of preparing for the movement? How do you see the demands from customers?
In terms of product range we have created the capacity. For the People will go for it because everybody would like to invest
export market what is specifically required that also created. So on cleaner technology on the end-user side. Automatically
we need to manage only the supply chain because our vendors manufacturer will be forced to make machines. If that is taking
also need the same orientation and trust. There is a big number time so you being proactive will make you fail because what will
coming up. So that can be proven in the next three months when happen to your investments. So we need to be careful on this. We
post monsoon uptake in terms of projects being announced by are ready with the technology. So we are ready with the supply
the government of India. Yes, there are lot of projects coming in chain. But we will go all out as the market start adopting.
different. I think railway is doing very well. I would not say the same The big construction companies who all declare they are
thing about the road construction. It can be better. Real estate is converting regular ice engines driven machines to electrical
doing good. Hydropower is going to be really good because lot engines. So they should say that let us convert all these machines
of projects in the pipeline are about to be announced. And lot of what we are making into electric. As I mentioned truck mixture in
them looks bright. So road also it has to join because I think the China is 85% is running on electric process. Not in India. I doubt
government was more keen on repaying all the debt. And now whether any machines other than what is displayed is running
they will restart the whole thing. We are hopeful that everything will on the road. Even if you go for an approval process it takes a lot
be good. So I think my analysis of the recent data is going to be of time. So manufacturer you have to go for approval again. So
positive because as I meant the earth moving has started doing the road is not so smooth for us to move very fast and be ready.
good. So that will have an impact on the following quarter or so.. We need to wait. I think that realization will come with the more
incentives or the more companies coming forward and taking
You mentioned about AI and IOT machines. So can you quantify that type of decision. In mining industry yes people have gone
the productivity and operating cost benefits due to this move? for electric driven vehicles because there is reason for that. ready
IOT again, like I said about data is one and analysis is something mix industry people are talking about it at least but the adoption
else. IOT gives the data. You have to do the analysis and take has to happen.
OCTOBER 2026|CONSTRUCTION OPPORTUNITIES 21

