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COVER STORY
       ones. How much of your total revenue comes from export and   the AI is more practical and give the final output also. So all
       what do you intend to reach in the next 5 years?    our machines are IOT enabled which are mobile. Whichever is
       As a percentage it is not big. I would say it is 10% but if you talk   stationary like a batching plant we can have a LAN connection  INTERACTION
       about growth between 23 and 24 we doubled. Between 24 and   and our operating system can be connected and you can still
       25 we have increased by 100 times and it is continuing like that   have everything monitored. So we do in-house development of
       and which country we are exporting FTA is definitely helping   both hardware and software for the products. Even we pump
       because if you talk about UAE they used to have a flat 5% duty   capability to develop that in-house. So what happens is when
       on all the imported products only country for which it is 0 is India.   you get the data about a certain number how you want to make
       Construction equipment companies are taking advantage of that   use of it is in your eye. For example, we have an e-commerce
       because in terms of size and scale smaller and in the technology   model. Now one self-loading mixer says 480 hours. So in 20 hours
       little less then you are not going to get this opportunity. When   it requires an hydraulic filter change or analyze and act on it to
       you have a product which is global which meet the requirement   encash that into an order.
       in terms of speed, scale and construction sites anywhere in the   So it will enable us but finally we have to do the job. Everything
       world then it will be a big advantage. So 5% is substantial.  Today   cannot be automated and Indian people still work on face-to-
       Europe which used to be traditionally the source for delivering   face. This could have been a video conference so we are still
       construction machinery to Middle East or say Africa is losing out.   together all of us. So it will take some more time for this thing to
       One is on the cost. Their inflation is high and energy cost is more   sink in. So technology is helping but technology alone cannot
       people are not available so this made it very complex. Complex   drive the business.
       is one is on the cost supply chain they want long lead information
       about demand but Asia does not work like that. They decide today   What do you think is currently holding back the market adoption
       and they want the machine tomorrow. Only a market which has   of electric construction in India?
       got a big domestic number can meet that. Not even Japan or   This comes to the point when you say make in India. So what
       Korea. It is only China and India who has big domestic numbers   we understand make in India is practically assembling in India.
       who are in a position to export to this market. So are you doing   We don’t make everything in India. So in case of EV we make in
       better than China in terms of emission because they are in BS3,   India. So the battery technology or electronics we still come from
       BS2 we are in BS5 so does that help? No, no, no. Actually please   outside. So there are risks of supply chain with that. So adoption
       do not underestimate China has a product for every market. They   will not happen as easily as we expect. Even though the numbers
       supply to US, they supply to Africa they have this one. So we do   work in favour of a break-even point after 3 and 4 years also the
       not have any special edge. So it is basically on the customers   people will have hesitation. In certain forums I discuss where
       appreciation for the specification and the quality. This matters a   people say that building happens. So whether all these electrical
       lot. So I think we are on even keel.                vehicles are capable of swimming into that and coming out like
                                                           the demonstration what you see in ice engines. We don’t know. So
       So you talked about having three flat years and now the next   these are the other risks which you need to address.
       three years will again bounce back. So what measures and
       swings have you taken in terms of preparing for the movement?   How do you see the demands from customers?
       In terms of product range we have created the capacity. For the   People will go for it because everybody would like to invest
       export market what is specifically required that also created. So   on cleaner technology on the end-user side. Automatically
       we need to manage only the supply chain because our vendors   manufacturer will be forced to make machines. If that is taking
       also need the same orientation and trust. There is a big number   time so you being proactive will make you fail because what will
       coming up. So that can be proven in the next three months when   happen to your investments. So we need to be careful on this. We
       post monsoon uptake in terms of projects being announced by   are ready with the technology. So we are ready with the supply
       the government of India. Yes, there are lot of projects coming in   chain. But we will go all out as the market start adopting.
       different. I think railway is doing very well. I would not say the same   The big construction companies who all declare they are
       thing about the road construction. It can be better.  Real estate is   converting regular ice engines driven machines to electrical
       doing good. Hydropower is going to be really good because lot   engines. So they should say that let us convert all these machines
       of projects in the pipeline are about to be announced. And lot of   what we are making into electric. As I mentioned truck mixture in
       them looks bright. So road also it has to join because I think the   China is 85% is running on electric process. Not in India. I doubt
       government was more keen on repaying all the debt. And now   whether any machines other than what is displayed is running
       they will restart the whole thing. We are hopeful that everything will   on the road. Even if you go for an approval process it takes a lot
       be good. So I think my analysis of the recent data is going to be   of time. So manufacturer you have to go for approval again. So
       positive because as I meant the earth moving has started doing   the road is not so smooth for us to move very fast and be ready.
       good. So that will have an impact on the following quarter or so..  We need to wait. I think that realization will come with the more
                                                           incentives or the more companies coming forward and taking
       You mentioned about AI and IOT machines. So can you quantify   that type of decision. In mining industry yes people have gone
       the productivity and operating cost benefits due to this move?   for electric driven vehicles because there is reason for that. ready
       IOT again, like I said about data is one and analysis is something   mix industry people are talking about it at least but the adoption
       else. IOT gives the data. You have to do the analysis and take   has to happen.


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