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business continuity for all the stakeholders, digitally enabling them also enables savings of approx. 15.5% in construction cost as
to keep their projects moving, even under difficult circumstances compared to regular mix concrete.
such as the pandemic. Besides this, the driver has an interface Nuvoco Vistas Corp. launched Ecodure, a revolutionary range
on a smart device with details of the order. It also enables drivers of Low carbon concrete or Green concrete, which can reduce
to drop a pin at their arrival location on their devices instead of substantial amount of carbon emissions. Ecodure’s range of
requiring signatures, eliminating the need for physical contact concrete includes Ecodure, Ecodure Prime, and Ecodure Plus.
between drivers and customers, enabling adherence to safety To meet the sustainability criteria, the company has done
protocols and norms. considerable improvements in production technology revamping
The Ready-mix Concrete market in India is extremely challenging, its supply chain and changing the design mix with secondary
characterized by perishable nature of commodity, hyperactive cementitious material & replacing a certain percentage of natural
competition with a plethora of low cost local players and ever aggregates with recycled aggregates which further contribute to
discerning customers. Concrete Direct fits very well into ACC’s the circular economy.
overall business strategy of offering a differentiating customer Commenting on the launch, Madhumita Basu, Chief Strategy
experience and improving logistical efficiency through digital and Marketing Officer at Nuvoco Vistas Corp. Ltd., said, “Green
transformation. buildings are the need of the changing
JK Lakshmi Power Mix is made of high-end concrete technology. construction ecosystem. Ecodure range
It is the perfect blend of aesthetic qualities that results in high of green concrete will address this need
standards of construction. With the introduction of such a path- by reducing concrete carbon footprint. In
breaking innovation in the realm of building materials, architects this way, we enable our customers not just
and individual house builders are independently creating textures, to fulfil their social obligations but also to
surfaces and shapes that were complex and impossible to create make infrastructure and construction more
before. affordable. Ecodure is a demonstration of Nuvoco’s commitment
It gives superior strength, enhanced durability, enhanced towards developing sustainable products to minimize the impact
abrasion, thinner structural elements, aesthetic visual impact, on the environment.”
better surface finishes and textures. No hassles of procurement Prashant Jha, Chief of Ready-Mix Concrete (RMX) Business at
and quality testing of raw materials for concrete. High quality Nuvoco Vistas Corp. Ltd., added, “The
pre-tested readymix concrete delivered right up to your doorstep launch of Ecodure has been one of our
for just-in-time constructions. A large, safe and well-maintained most ambitious projects. With Ecodure, the
fleet of transit mixtures and support of service engineers for company has taken another decisive step
guidance on every step of construction. Reduction of wastage towards meeting its goals for sustainable
and pilferage of material leads to elimination of construction construction through innovation in concrete
time, cost optimization and focused construction planning. It development offering highly durable

18 CONSTRUCTION OPPORTUNITIES|OCTOBER 2022