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COVER STORY

























































                                              The READYMIX GREEN

                                                 ‘CONCRETE’ FUTURE






                                           Convenience, Ease of Use and Enhanced Quality are the key attributes
                                              that best explain the growing popularity of readymix concrete in the
                                                country and globally. With the construction sector steadily moving
                                             towards eco-friendly products & practices, cost-effective housing, the
                                           expanse of readymix concrete is only set to grow from hereon. Besides,
                                               there are various factors at play that are offering a huge fillip to the
                                          segment – equipment companies backing the performance matrix with
                                          their advanced machineries, as well as various concrete manufacturing
                                            companies offering customer connect initiatives, thereby enabling an
                                                         all-encompassing growth haven, writes PRERNA SHARMA.



        12   CONSTRUCTION OPPORTUNITIES|OCTOBER 2022
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