Page 96 - DIGITAL ISSUE MAY 2018

INTERACTION cost savings as well. One of our client such as yours? involved in R&D and in fact have been the
SPECIAL FOCUS: CONSTRUCTION & PROJECT MANAGEMENT SOFTWARE
brains behind some of our most innovative
What we are nding nowadays is that it is
sponsors recently remarked that their entire
not too di cult to convince clients about
projects business has moved from measuring
features. Areas of research collaboration
lag indicators to lead indicators and they the value proposition of technology like
with IITM include IoT, BIM, and analytics.
Some of our recent research e orts that were
TM
are now able to con dently deliver projects nPulse . ere aren’t too many people out
within time and budget while continuously
improving to reduce the same without loss there who will dispute the need for better shown to clients in closed door events have
evinced a lot of interest and we are soon
technology and solutions in this industry.
of quality. And with the maturity of the nPulse looking to productize them and release it
solution, clients are quick to recognise its to the market.
What are the business opportunities being value proposition and ease of deployment
sought by your company in construction/ strengths. at being said, the real challenge What are the main challenges to your
infrastructure and real estate space and is perhaps in convincing them that their industry and what are your strategies to
the strategies to market your products? organizations can absorb and use the overcome them and expand market share?
As a fast-growing tech company (winner of technology meaningfully. We recognise that From the construction/infrastructure
Deloitte’s Fast 50 India and Fast 300 Asia change management is absolutely critical in perspective the global “macro” challenges
awards in 2016 and 2017), we are always on ensuring adoption and realising returns on remain the usual – political and economic
the lookout to expand our footprint as well tech investments. Our role is not merely uncertainty arising from the changes
as our client base. con ned to providing the clients access to and policies in the US, Europe and closer
To that end, on the one hand, we look to the technology and training and walking home in India. ere is not too much one
deepen the engagements with our existing away; we are fully engaged with the client can do combat those, other than continue
TM
clients. Since nPulse brings to the table on their adoption journey and make sure to o er clients value at a reasonable price
multiple features and bene ts, we are able to that we not only bring the technology, but even during macroeconomic troughs.
convince clients who adopted it for a subset also put in place a robust process to ensure Once we move beyond that, the challenges
of functions to expand the engagement by stickiness and adoption. In this regard, we become more tractable. Ensuring adoption
increasing the number of projects and/or really leverage the experience of our team in and assuring customer referencibility by
increasing the modules under use. e fact various industries and organisations such as delighting client users is the tried and tested
that the technology is not limited to speci c i2 Technologies, SAP, TCS etc. way forward. Nothing succeeds like success
functions such as scheduling, document and we feel that momentum is really on
management, handover management, safety our side. In order to take our growth to the
and/or quality management etc. but brings next level, we are also seriously looking at
all these and much more under one virtual “inorganic” growth options via debt and/
roof helps us gain mindshare. or equity.
On the other hand, we are engaged in
reaching out to newer organisations Could you talk of any new products
primarily via two channels. One is word of you are planning to launch and their
mouth and references from existing clients advantages?
and the other is through participation in While we have a few enhancements and
industry events and fora where we have new features in the pipeline, we would
a certain credibility as an organisation rather surprise the audience during the
focused on capital projects with a proven Please provide details on your emphasis premiere rather than tell all in the trailer,
team and track record. is year, we are on research, design and innovation? so to speak! Watch this space!! And look for
planning to devote more time and e ort As mentioned previously, Nadhi is us at trade shows and industry conferences
to digital marketing and increasing our incorporated from the Building Technology for a preview.
online presence. Last year we put e ort and Construction Management division of
in developing partnerships with channel the Department of Civil Engineering at IIT Future outlook for the industry and from
partners who are willing to sell nPulse and Madras and the IIT Madras Research Park. a company perspective
develop a consulting practice around it. We In one sense, one could say that research This past year was difficult in terms of
now have multiple such partnerships both and innovation became part of our DNA market conditions, but inspite of that we
in India and the Middle East. We will look from the get go. Our deep and continuing were able to do well mainly because of the
to strengthen this channel-based selling relationship with some of the best minds sector agnostic solution that we o er and
model and further encourage means to have in the eld in academia from India and the geography expansion that we were able
more partners join the Nadhi family. abroad helps us in cra ing solutions for to achieve. We have seen robust growth
the industry that are both relevant in the over the last four years and believe there’s
Could you talk of the challenges here and now and at the same time at the no reason why that can’t continue into the
associated with convincing clients of cutting edge of the eld. As part of our foreseeable future. e global market for
the e cacy and pro tability of so ware outreach activities, senior faculty and solutions in this industry is huge and we
solutions and services o ered by rms students from these institutions are heavily are certainly gearing up for it.

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