Page 24 - Construction_Opportunities_January_2025

INTERACTION COVER STORY

How does the “Make in India” initiative address the environmental also led to an increased production of eco-friendly products
concerns related to the construction equipment industry? and equipment such as electric and hybrid models, which meet
How are you addressing sustainability in your operations and emission norms while maintaining high productivity. This push for
equipment? sustainable solutions positions India’s CE sector as a leader in
The “Make in India” initiative is all about helping the construction the global shift towards greener construction practices. Overall,
equipment sector move towards more sustainable technologies the ‘Make in India’ initiative is fostering a thriving CE industry
to solve environmental issues, pushing local manufacturing and by combining local innovation, global competitiveness, and
getting every one of them on board by advanced low-emission sustainable practices, ensuring the sector is well-prepared to meet
gear upholding stringent government rules such as BS IV and future demands.
soon-to-arrive CEV-5 norms. In this context Volvo CE is at the
forefront of change and is getting electric and energy-efficient Give us an understanding of your company’s performance this
goods that cut down emissions besides fuel consumption. We year and your outlook going forward?
have rolled out electric construction gear to help contractors go Volvo Construction Equipment (Volvo CE) has enjoyed a strong
green to achieve those sustainability and cost-cutting targets and performance this year, driven by its focus on innovation,
we are also investing in innovation, making equipment locally sustainability, and customer-centric solutions. In India, Volvo
and training people, which contributes to cleaner and sustainable CE continues to play a pivotal role in supporting infrastructure
infrastructure for India’s vision to become net-zero by 2070. development projects, providing advanced and reliable
machinery tailored to the unique demands of the Indian market.
What are the future prospects for the construction equipment Our focus on automation and digitalization coupled with eco-
sector under the “Make in India” initiative? friendly solutions has allowed us to remain competitive while
Under the ‘Make in India’ initiative, the CE sector in India holds resonating with the vision of sustainable growth in the country.
immense promise. As the demand for high-quality machinery Our investments in after-sales services, operator training, and
manufactured locally increases, manufacturers are now working customer support infrastructure have further strengthened our
to develop products that are engineered in India with high local market presence and relationships with customers.
content. The growth in infrastructure projects, government support Looking ahead, Volvo CE is committed to pushing sustainability
for skill development, and an increased focus on sustainable, and innovation in the CE sector. We will continue to build our
energy-efficient equipment is boosting the prospects of the portfolio of energy-efficient and electric machines to support
sector and fueling growth and innovation in the Indian market. the transition of India towards a low-carbon economy. Our
Local manufacturers are now investing in advanced technologies focus will also be on strengthening digital technologies such as
to create equipment that is not only efficient and durable but telematics and AI-driven analytics for smarter and more efficient
also capable of handling diverse and challenging operational operations on behalf of our customers. As a trusted partner in the
conditions. industry, Volvo CE is well-positioned to meet these demands while
Under ‘Make in India’, the strong emphasis on sustainability has contributing to the country’s long-term development goals.

24 CONSTRUCTION OPPORTUNITIES|JANUARY 2025