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COVER STORY

           infrastructure growth with innovative and sustainable solutions,   Make in India initiative. The introduction of the New CEV5 range
           including advanced technologies, fuel-efficient machinery, and   of construction equipment reaffirms Mahindra’s commitment
           electric equipment. These initiatives reflect our dedication to   towards the sustainability goals set by the Government of India.
           enhancing operational efficiency while minimizing environmental   The new CEV5 range is a testament to the agility of our engineers,
           impact. Bauma Conexpo 2024 offers a perfect platform to   who have developed these products with a clear focus on
           showcase our cutting-edge products and reaffirm our support   performance. The range is specially equipped with a larger, more
           for India’s ambitious Viksit Bharat by 2047 vision.”  comfortable cabin to enhance operator productivity”.
           As one of the most prominent players in the construction   The MCE CEV5 Range debuted with two flagship offerings: The
           equipment sector, BKT recently showcased its extensive product   RoadMaster G100, the high-power Motor grader,  is designed
           portfolio under the banner of ‘Bharat Ka Tire’—a brand promise   to meet the forthcoming CEV5 emission standards. Its 102 HP
           that reflects products ‘Built in Bharat; Built for Bharat and Building   engine and 440 NM torque make it an excellent grader for road
           Bharat’. This collection features cutting-edge tire solutions tailored   construction, especially on state and national highways. The
           to meet the diverse demands of India’s industrial and construction   new EarthMaster SX & SXe also  complies with  CEV5  emission
           sectors. From robust industrial tires like the EARTHMAX SR31, built   regulations. It is a versatile backhoe loader with a 74 HP engine, a
           for heavy-duty applications, to the AIROMAX AM27, ideal for high-  new larger and more comfortable cabin, and iMAXX telematics
           speed mobile crane, each product reflects BKT’s commitment to   technology, ensuring improved performance and efficiency.
           producing tires that enhance operational efficiency and withstand   Action Construction Equipment Ltd (ACE)  recently launched
           India’s challenging terrains.                       state-of-the-art BS-V (CE-V) AX124 Backhoe Loader, extending its
           Rajiv Poddar, Joint Managing Director,              commitment to innovation and the “Make in India” vision. Powered
           BKT, commented, “We aim to strengthen               by a TATA 74 HP engine, this machine complies with Bharat Stage
           our connection with Indian customers and            V  (BS-V)  emission  norms, highlighting  ACE’s  commitment  to
           reinforce our commitment to delivering              sustainability. Its bold grille, sleek bonnet, and premium cabin
           innovative, reliable, and high-performance          design not only enhance its aesthetics but also ensure efficient
           tires that drive productivity across industrial     performance with reduced emissions. This launch reflects the
           and construction sectors.”                          industry’s shift towards greener construction practices, catering
           Kobelco Construction Equipment India Pvt Ltd launched SK80,   to the demands of a sustainable future.
           the Made-in-India 8-ton category mid-segment excavator.              Manish Mathur, CEO-Cranes, ACE, stated,
           The SK80 Excavator boasts of several innovative features like        “Our recent innovations represent ACE’s
           superior technology, advanced hydraulic system, fuel efficiency,     unwavering dedication to supporting India’s
           operator comfort, durability, maintenance and versatility which      infrastructure growth. With advanced,
           set it apart from its competitors and underlines its commitment      sustainable  machinery,  we  aim  to  meet
           to sustainability. Sharing details about the                         the evolving demands of the industry while
           new product,  Takemichi Hirakawa, MD,                                staying  aligned  with  the  ‘Make  in  India’
           Kobelco Construction Equipment India                                 initiative.”
           Pvt Ltd, said, “The launch of the SK80
           Excavator is a significant milestone in the         The Making of a Behemoth…
           17-year journey of our company in the               According to ICRA, undercarriage components like track
           Indian CE industry and is a testament to            chains, rollers and idlers, etc. can be localized in the near term
           the company’s ongoing commitment to                 since these provide a good market opportunity, are not high
           innovation, excellence and to the Make in India drive. We have   on technology requirements, and are heavy and logistically
           a long-standing reputation of delivering high-quality excavators   expensive to transport. Hydraulic components (motors, control
           that meet the growing demand of the Indian customers. The SK80   valves, etc.) could be the medium-term (3–5-year horizon) target
           Excavator will also address the need for advanced machinery that   for indigenization. Electronic components (highly R&D intensive)
           can handle diverse tasks with ease and efficiency. The cutting-  would need firm visibility on volumes and could be the last to
           edge technology and robust engineering of SK80 Excavator will be   become viable for local production.
           a game changer in the mid-category excavator market.”  “ICRA projects the Indian MCE industry’s localization levels to
           The new CEV5 range of Construction Equipment by Mahindra   increase to over 70 per cent over the next 5-7 years. With the
           Construction Equipment Division (MCE) are set to redefine the   potential of becoming a `2.1 lakh crore market in annual revenues
           standards in their respective categories, offering advanced   by FY2030, this increased localisation share would translate into
           features and compliance with the latest             the incremental business opportunity of over Rs 25,000 crore for
           industry norms. Dr. Venkat Srinivas, Business       the domestic MCE vendors. Also, at present the domestic MCE
           Head – Truck and Bus & Construction                 vendors primarily rely on the original equipment manufacturers
           Equipment, Mahindra & Mahindra Ltd.                 to support their revenue, as share of other business avenues like
           said,  “Our  consistent  efforts  to  introduce     replacement demand and exports is relatively modest. Once
           cutting-edge products and technologies,             the competitiveness of Indian MCE vendors improves, the export
           coupled with emphasis on local                      market is likely to provide significant growth opportunities to Indian
           manufacturing, exemplifies the company’s strong support for the   component suppliers,” Ritu Goswami added.


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