Page 94 - CO JAN 2020

INTERACTION POST EXCON 2019

Our products are designed to cater to the export

market and not just made for the Indian market

SIMEM, established in 1963, has over the last 50 years been designing, manufacturing machinery and
plants for the construction industry. SIMEM now offers a wide range of products that are specifically
designed for the production of concrete. in an exclusive interview to CONSTRUCTION OPPORTUNITIES,
ANAND SALI, DIRECTOR, SIMEM CONSTRUCTION & ENVIRONMENTAL ENGINEERING PVT. LTD speaks about
the current market scenario, participation at EXCON, USP of the products, overcoming challenges and
the path ahead.

Tell us about the products launched at EXCON 2019. country has affected the market. We are hoping that the scenario
We have inked a new JV with a Korea based company Everdigm will change in the next few months. However the Indian market is
at EXCON 2019. With them we have launched two products- trailer a growing one. We have actually witnessed and are a part of the
pump for 50 cubic meter and 70 cubic meter and boom pump growth of the Indian market. At the turn of the century the market
ranging 37 meter. has moved up fast. Similar to the developed countries, the market
for boom pumps have reached new heights over the years and this
How was 2019 in terms of performance for the company? is a good sign. More is expected in the times to come.
The last year was a series of averages. There were a chain of elections
taking place throughout the country. We are hoping that the market How government initiatives like Make in India have helped
will stabilize in this year. The business will pickup from the last quarter companies like yours?
going forward. We have been in the Indian market for the last 23 Infrastructure for manufacturing has been developing in a very short
years and our products have been performing at their optimum in time. India has been growing and there is a lot more to catch up.
terms of satisfaction of the clients. We want to carry the same tag in These programs will bring in more of manufacturing from within the
the new products and are working on the same.
country. This will give enough scope for the local manufactures to
What are the USP of your products in terms of technology in your showcase their talent. Also, locally developed machines will bring in
products? more efficiency and better the quality of service and the products.
Each year there are new technologies that come up in the market. Tells us about your strategy in a price competitive market.
We try to implement these in the new products that we launch. There There are three points of our strategy-We aim to further our R&D
have been some improvements implemented which cannot be effort in order to continuously improve the technology required for
disclosed at this stage. These products are designed to cater to the the environmental projects, adopting state of the art technologies,
export market and not just made for the Indian market.
components and equipment from the best global sub-suppliers.
What are the challenges in the market and how have you tackled We look forward to have a team of effective Service Department
them? to grant the highest customer satisfaction. Lastly aim of all our
The market has been volatile for around two years. We have faced activities is to grant the best possible services and products to
stalling of projects and restarting them and the elections across the our clients.

94 CONSTRUCTION OPPORTUNITIES|JANUARY 2020