Page 49 - CO JAN 2020

POST EXCON 2019
INTERACTION

with the rise of tariff wars between China and USA. There has In terms of technology, with the induction of AI, IoT and easing
been an increase of 25 per cent in the tariff if the products are the user experience, how has it been brought in CASE machines?
to be imported from the US. The tariff for China also went up from The operator is one side of the entire story. However, while making
earlier being 5 per cent to now 10 per cent. This has added some use of the technology, we, as OEM’s should be considering all
complexity to the market. the stake holders. In the end of the day, we live in an information
age. Hence, sharing of information becomes an important
In addition to this, the markets which are of great value for us such as activity as it can help lot in the right decision making. This means
the Indian market, post elections have not bounced back as it was to understand what information is sought by each stake holder
expected. However, we were able to achieve the market share that and to make sure that the same information is fed to them in
we had expected and worked on. Having said this, the fact remains the most effective way possible. For the operators, it is about
that the Indian market across the larger part of the previous year was the productivity and the work being done harmoniously across
down. In China it started strongly but, in the end, went down. Going various environments where it is being used. The maintenance
into 2020, the market will be down by around 10 per cent.
team can keep themselves updated as per the required
standards.

How was the experience for CASE as and OEM at
EXCON 2019?
Frankly speaking, the experience was better than what I
had expected. In the end of a difficult year, I was skeptical
about the turnout and had thought that many would back
out. However my calculations were proven to be false and
the show was in fact very positive one. We have had a lot
of quality customers. In India, people come and discuss
and buy the equipment. That is not seen in other countries.
Also, I was delighted to hear that the government has
pledged to continue with its plans to invest in the roads
and infrastructure sector. We, at CASE are investing heavily
in the Indian market and we should make sure that we are
getting the expected returns for our share holders. I was also
pleased that there are tools for having a cash flow. That
helps with the confidence building with the market.

JANUARY 2020|CONSTRUCTION OPPORTUNITIES 49