Page 44 - Construction_Opportunities_February_2026

11 th
VER STOR
Y
COVER STORY
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SPOTLIGHT
ANNIVERSARY
ED
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ITION
ITION
ED ITION

Left to right:
Satish Sharma, Senior President and Director – Business Development and Strategy, BKT
Arvind Poddar, Chairman & Managing Director, BKT
Rajiv Poddar, Joint Managing Director, BKT
BKT enters India consumer

tyre market with on-

highway tyre portfolio

Launches Two- Wheeler Balkrishna Industries Limited (BKT), a global representing its carbon black and industrial
and Medium & Heavy leader in the Off Highway Tyre (OHT) segment, materials business. This dual pillar structure
Commercial Tyre Range, today announced its landmark entry into enhances brand clarity while showcasing BKT’s
evolution as an integrated mobility enterprise.
India’s consumer tyre market with the launch
marking a pivotal step of its On Highway portfolio. Marking a strategic This announcement was made in the
in BKT’s long-term growth expansion beyond its OHT leadership, BKT presence of Arvind Poddar, Chairman and
roadmap for the Indian introduced purpose built products for Two Managing Director, BKT; Rajiv Poddar, Joint
market Wheelers (scooters and motorcycles) and Managing Director, BKT; Satish Sharma, Senior
Medium & Heavy Commercial Vehicles President and Director – Business Development
(M&HCV), underscoring its long term and Strategy, BKT; Lucia Salmaso, Managing
commitment to India’s fast growing consumer Director, BKT Europe and Mahesh Koppad,
and replacement tyre segments. Chief Marketing Officer – India, BKT Tyres.
The company simultaneously launched its Arvind Poddar, Chairman & Managing
national brand campaign, ‘Elevate Your Director, BKT, said,
Drive’, featuring brand ambassador Ranveer “Our entry into the on
Singh, marking the start of its consumer brand highway segment is
journey and signalling a new chapter for the a natural extension
home-grown global tyre manufacturer. of BKT’s purpose - to
support India’s evolving
A New Brand Chapter: BKT Tyres & BKT Carbon mobility needs with
Under its unified corporate identity, ‘BKT - products engineered for real world conditions.
Growing Together’, the company unveiled We are building on decades of manufacturing
a new brand architecture with two distinct discipline to offer tyres that deliver safety,
identities - BKT Tyres, representing its complete reliability, and value. Guided by BKT – Growing
tyre portfolio across Off Highway and On Together, we aim to be a dependable partner
Highway categories, and BKT Carbon, for consumers, distributors and dealers.”

44 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2026