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CONSTRUCTION & WATERPROOFING CHEMICALSATERPROOFING CHEMICALS
CONSTRUCTION & W
share new ideas and perspectives in application, develop new , develop new one in Gujarat, we are confident of providing our customers with
share new ideas and perspectives in application
specifications and methodologies and overall help us to deliver a their needs in terms of both quality and quantity as they have come
specifications and methodologies and overall help us to deliver a
better experience for the end customer. to expect from us.
As far as the product lines go, we are continuously improving
Have you launched any new products or launching new products our product lines to meet the stringent market demands. We INTERACTION
in the near future? believe further capacity expansion in terms of R&D projects and
We have a host of modern technology products on offer for the improving market reach are needed. These steps will help us move
market. Special additives for the concrete block, precast and forward positively. Expanding our reach is also something we are
concrete products industry from our SS – ConCast Range, modern continuously improving on.
plaster additives like SS – PlastProof IL that can help use of crushed
sand and convert hand applied plasters to spray plasters that crack What sort of government initiatives or measures will boost the
less and need less curing, high performance integral waterproofing Construction & Waterproofing industry in India?
additives are some of our latest offerings. The Indian waterproofing market is now at a turning point in terms
That apart we have launched SS – Hydronil PM, a hydrophobic of understanding the waterproofing segment, price and quality.
– waterproof breathable mortar for facades and waterproofing This is a time when the market is flooded with cheap imports and
protection. We also offer special systems for Heritage Structures me-too products, with lesser focus on material properties, testing,
such as OPC free lime-based mortars and injection grouts [SS – certification, and application techniques. The government of
HistoRep and SS – HistoFill Ranges], along with specialty coating course has been propagating the Make in India program, but
removers and sealers. That apart specialty soil stabilization generally the acceptance of MSME manufacturers has not seen
solutions [SS – SoilSeal Range] and injection grouting solutions the same response. As such it becomes a challenge to introduce
remain the mainstay of our specialized materials to solve a variety indigenous products in large scale projects.
of constructional problems. Incrementally we have upgraded The waterproofing material industry still relies heavily on imports
performance on almost all our waterproofing and repair products. for solutions. The government should assist the CC industry to
encourage R&D and manufacturing high technology products in
Which sectors are major demand drivers for CC & Waterproofing India. The price sensitivity of the end users also makes it a challenge
chemicals in India. to introduce high technology products in the market. The high-tech
The major material segments for the CC industry is still admixtures, products make application easier and last much longer but may
followed by tiling, dry-mix products, waterproofing, flooring, and be pricier. The low-price products available make similar claims but
repairs. With the growing investment in construction that India may not stand up to testing under rigorous international codes. So
is seeing, the opportunities for the construction chemicals (CC) a MSME first, R&D backed policy from the Government can give a
industry to grow is tremendous. As always, the major demand fillip to better waterproofing in the country.
driver for waterproofing is new construction in buildings, followed by We cater to the more demanding quality market as we believe in
Infrastructure. New Metros, Road, Rail, Airports and Water Supply and the mantra of “Get Waterproofing Right the First Time”. In such a
Treatment projects will drive the major demand for waterproofing, market although price does influence the customer’s purchasing
especially waterproofing additives, joint treatments and injection decision, the focus is more on correct high-quality materials and
grouting systems. Programs such as the PM Awas Yojana (PMAY) impeccable application.
will boost demand in the building construction industry as well. The
industrial sector has been on an even keel the last few years, but Future outlook on the industry and from a company perspective.
greater international investment in India may change this help drive The Indian Waterproofing and CC industry is progressing well. The
up the demand for waterproofing in this segment too. We also top material solution providers and application machinery suppliers
expect remedial waterproofing to grow into a segment in the years are introducing the latest technologies worldwide to India and
as maintenance of structures take centre-stage. are customizing them for use in local conditions. Standards for
use (IS Codes) are rapidly evolving and we often practically use
international codes to bridge gaps for our construction.
Brief us on your manufacturing facilities and expansion plans. We are now doing much more local research as opposed to the
Our products are manufactured in well-equipped Plant in Goa last decade to improve product quality, robustness, and ease of
under strict quality control using State-of-Art Technology and Quality application. From a company perspective, this is a positive trend as
Assurance Systems. We are also an accredited ISO 9001:2015 we are in the high-technology segment of waterproofing systems.
Company, which helps us maintain quality across the products The acceptability of new technology will drive forward our growth
and services. in the waterproofing segment of the CC industry.
We are comfortable in terms of capacity to meet the demand for The focus on sustainability and durability is also increasing and
materials in the coming years. We are expanding our Goa plant to customers are becoming aware of the latest materials and
a big and modern facility, which would be supported by a state- application technology. Standardization, evolution of codes of
of-the-art-training centre and laboratory for better interaction with practice, focus on sustainability and increasing awareness along
our customers. with cutting edge technology will be keywords in the development
Once demands pick up, we can leverage the capacity of our of the waterproofing industry and will drive growth tremendously in
additional plant at Gujarat. With the two facilities in Goa and the the years to come.

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