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TICKER TAPE
ASHOK LEYLAND EXPANDS ITS FOOTPRINT IN EASTERN
INDIA, OPENS A NEW LCV DEALERSHIP IN SILIGURI, WEST
BENGAL EQUIPMENT
Ashok Leyland, the Indian flagship of the Hinduja Group and the
country’s leading commercial vehicle manufacturer inaugurated
its dealership for Light Commercial Vehicles in Siliguri, West
Bengal. This is the 5th Light Commercial Vehicle dealership in
West Bengal. The new channel partner Happie Trucking, has a
sales facility strategically located at Eastern Bypass Road, SBM
Warehouse, Eastern Bypass, Bhaktinagar, Siliguri, Jalpaiguri, West
Bengal 734004. While the main Workshop facility (Service and
Spares) is tactically located at Debgram, Ware House, Thakur
Nagar, New Jalpaiguri, Jalpaiguri, West Bengal 735135. The
facility has advanced tools, quick service bays, and sophisticated
infrastructure to ensure superior customer experience. The
company currently offers a range of LCV products – BADA DOST,
DOST, PARTNER and MiTR. and i5. It is powered by an 80 hp BS6 engine that delivers best-in-
Viplav Shah, Head – LCV Business, Ashok Leyland said, “We are class power & mileage, best-in-class payload, and best-in-class
excited to further strengthen our presence load body length and loading space that helps customers earn
in this region. West Bengal and Eastern India more profit per trip. Owing to its low turning radius and best-in-class
at large, have been a key market for us. ground clearance, BADA DOST is the ideal vehicle for inter and
We have always recognized the potential intra-city applications and can negotiate all terrains with ease.
this region has and we are excited about DOST range comes in the following avatars - DOST LiTE, DOST
the opportunities that lie ahead in this STRONG, and DOST+ to cater to different sections of the market
geography. We have been working on and applications.
creating a strong foothold in the region, PARTNER, a modern & highly fuel-efficient load carrier, caters to
and the new dealership in Siliguri will bolster our presence in this the 3.5 - 4.8 ton payload segment and is available in both 4 tyre
geography. The overwhelming success of our ‘DOST Range’ and and 6 tyre options. It comes with Load body options of 10ft, 11ft,
now the ‘BADA DOST’ can be attributed to the robustness of our 14ft and 17ft. PARTNER is based on an internationally acclaimed
products and the extensive reach of our network. All our products vehicle platform & carries the renowned ZD30 CRDI engine.
have been receiving great responses from our customers, thanks MiTR bus, based on the same platform as PARTNER, comes in both
to their best-in-class mileage and class-leading performance, standard bus & school bus options. It provides superior mileage
backed by extensive sales and aftersales support. We are even in stop and go conditions. MiTR School Bus complies with
extremely proud that our track record of service retention levels all school bus safety norms & compliance codes and offers
is exemplary with close to 70% of our customers returning to our unmatched ride comfort.
dealer workshops, even after the warranty period. We, as always, BADA DOST, DOST, PARTNER, and MiTR are manufactured at Ashok
would remain committed to maintaining and even enhancing Leyland’s state-of-the-art Hosur plant. BADA DOST is available
the level of customer service and satisfaction. This new dealership at `10,98,000/- i5, `10,44,500/- i4(LNT) & `10,24,500/-i4(SCR) ,
is being opened to further strengthen our reach, in line with our `10,06,500/-i3+ & `8,59,000/- i2 variant. DOST LiTE, DOST Strong
commitment.” and DOST+ are available at a competitive price starting from
Ashok Leyland’s products are launched to meet the evolving needs `7, 92,000/- PARTNER is available at an attractive price starting
of Indian LCV customers by offering best-in-class technology at from `17,00,000/- MITR Bus is priced competitively starting from
competitive costs. Now, there are more than five lakh LCVs across `22, 39,000 /- Ashok Leyland has one of the largest and fastest-
India. growing networks in the CV space. Its robust network of more than
The recently launched BADA DOST is the first product to be built on 1700 exclusive outlets ensures the availability of authorized Service
an all-new robust LCV platform and has four variants, i2, i3+, i4, centers at every 75 KMS on major Highways.

by supporting fast, global trading and providing access to a process, increase transparency and choice, and create a robust
wide range of keenly-priced equipment,” says Andrei Geikalo, trading platform for the benefit of the entire industry.”
MYCRANE Founder and CEO. Advantages of the MYCRANE Marketplace – accessed at
“The MYCRANE Marketplace is particularly market.my-crane.com – include the provision of verified crane
valuable to individuals and small and documentation, options to filter lifting equipment by age and
medium-sized enterprises (SMEs), who will condition, and the ability to obtain inspection reports. Finally,
be empowered by the ability to source MYCRANE is able to offer logistics and transportation services,
the right equipment at the right price – facilitating the sales process all the way to final delivery at the
wherever they are, internationally. customer’s project site anywhere in the world, as well as insurance
“The goal is to streamline the buying and leasing (finance) to fund the purchase.

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