Page 29 - Construction_Opportunities_April_2024

TICKER TAPE

CNH EXPANDS ITS INDIA TECHNOLOGY CENTER AND integration, and an adjustable frame to replicate various cabs.
INAUGURATES PIONEERING MULTI-VEHICLE SIMULATOR “The new Multi-Vehicle Simulator is a significant advancement
CNH, a global leader in agricultural and construction solutions, in our R&D capabilities at the ITC,” said Ashish Sharma, Vice EQUIPMENT
recently announced the addition of a cutting-edge Multi-Vehicle President and Managing Director – ITC, CNH. “With its cutting-
Simulator (MVS) at the company’s India Technology Center (ITC). edge features and versatile applications, it will empower our
The first-of-its-kind MVS in the Indian off-highway segment will play teams to innovate and refine our products to meet the evolving
a pivotal role in CNH’s global operations. This will serve as a key needs of our customers. This development is a further step towards
platform for various functions, including ergonomics simulation, CNH’s vision to position India as a key technology location, in
user experience testing of controls, customer clinics, design addition to its role as an industrial hub.”
reviews for product development teams, product validation and The company also announced an expansion of the ITC. The new
employee training. floor, spanning 32,000 square feet is equipped with high-tech
Speaking at the inauguration, Friedrich Eichler, Chief Technology amenities including three R&D labs as well as collaborative work
Officer, CNH, said, areas. The modern
“The expansion and design and advanced
enhancement of our technology in this new
India Technology space will enhance the
Center (ITC) exemplify working environment
o u r u n w av e r in g and boost productivity
c o m m i t m e nt t o of the teams.
innovation, harnessing Established in 2021, the
India’s rich talent pool. ITC plays a strategic role
This strategic move in forging collaborative
reflects our dedication efforts with its sister R&D
to leveraging top- centers around the
notch expertise to world to innovate and
drive technological leverage the leading-
advancements in edge technology and
the agricultural and digital ecosystem in
construction sectors India, with increased
in the region for the efficiency to benefit
region. The ITC is a cornerstone of CNH’s commitment to deliver customers. The center develops groundbreaking technologies,
technologically advanced products to our customers.” including software, embedded electronics, and data analytics,
“This technological advancement also supports our sustainability to support CNH’s India business as well as its global product
goals by helping us reduce waste and improve quality by testing portfolio.
and evaluating our products in the virtual world before developing CNH India serves the country through its Case IH, New Holland,
a prototype or testing them in the real world,” he added. and CASE Construction Equipment brands, delivering on
The Simulator is equipped with advanced features such as the promise to provide world-class products of engineering
body tracking sensors, virtual reality headsets and devices, excellence. The company has a robust network of 470+ dealers
multiple display screens, video and audio conference capture and over 1,000 touchpoints in India, demonstrating its strong and
and playback systems, related software, Software - Hardware trusted presence.

ASHOK LEYLAND SIGNS MOU WITH SOUTH financing solutions to our network of dealers.
INDIAN BANK FOR DEALER FINANCING We, Ashok Leyland and South Indian Bank, are
Ashok Leyland Limited has signed an MoU committed to provide exceptional customer
(Memorandum of Understanding) with South experiences.”
Indian Bank for financing dealers under the Speaking on the alliance, Biji S S, Senior General
Bank’s dealer finance program. Under this Manager & Group Business
partnership, the Bank will provide competitive Head, South Indian Bank
dealer finance options to the dealers of Ashok said, “We are extremely happy
Leyland Limited. to partner with Ashok Leyland
Speaking on the partnership, Gopal Limited.
Mahadevan, Director and Through our varied financial
Chief Financial Officer, Ashok solutions, our goal is to offer convenient and
Leyland Limited said, “We are complete financing choices to the dealers.
pleased to partner with South We believe that this partnership will meet the
Indian Bank. This alliance will business needs of both organizations and create
offer appropriate inventory a strong positive impact.”

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