Saturday, October 24, 2020

Interaction-Gladston Selvaraj, CEO, Esquire Machines Pvt Ltd

We expect the market to boom in FY 2016-17


Founded in the year 1975, Esquire Machines Pvt Ltd has carved a niche for itself in the field of manufacturing, selling and servicing of concrete mixers, man and material handling equipment and other construction machinery. The company has a wide portfolio of products which are indigenously developed and manufactured in house. Today the company has established an enviable network and strong reputation in India, Middle East, Africa and Sri Lanka. It is rated “BB” by ICRA (A Moody’s Investors service company). The company has a well-equipped manufacturing set up spread across 200000 sq. ft, employs more than 230 people and reaches out to customers all over the world through a network of dealers and distributors. GLADSTON SELVARAJ, CEO, ESQUIRE MACHINES PVT LTD, responded to CONSTRUCTION OPPORTUNITIES queries on the prospects for the material handling equipment business going forward.



Tell us about the performance of your products in the materials handling equipment segment through 2015-16 in terms of their demand?

The market started picking up from December last year. We saw the demand during the last three months going up manifold as compared to the first three quarters.



Which were the new products introduced in the market and how have they been received?

We have introduced the man and material hoist which can cater to the high rise building and industrial segments. We are the first manufacturer in India to bring in European technology to be manufactured in India.



How do you expect the market to pan out in 2016-17?

The indications are better. The market is expected to boom in the FY 2016-17.



How do you expect demand to pick up and what will be your strategy to deal with market challenges?

With the market expanding and with the announcement of the smart cities programme by the government, both our direct and dealer net work is being expanded across the country. Our after sales service will be playing a major role and we will be nearer to the customers to ensure that the cost of ownership is the lowest in the segment



Which are the new products planned for launch in the current year as per market trends?

We will be consolidating and bringing in high technology products which will be made in India.



From a manufacturer’s perspective what are your expectations from Budget 2016 and from the government in terms of new policies which will benefit the material handling sector?

I would say the following would be the main industry concerns:

  • Action is expected in terms of GST implementation, announcement of new projects and measures to improve cash flow for infrastructure projects.
  • We expect a reduction in custom duty for components imported for manufacturing to become more cost competitiveness and to support the government’s Make in India programme.



  • 41 years
  • 5000 clients
  • 26 countries
  • 100,000 + machine population



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