17 January 2020

Table of Contents for Greenitiatives


A green consultant at project concept stage adds value to the structure

Pune based, ELT India, is an organisation committed to the creation and delivery of eco-friendly products that blend harmoniously with nature. The company established its identity through its path breaking innovations like ‘Living Walls’ and sustainable light weight Roof Garden Systems. PRADEEP BARPANDE, DIRECTOR, ELT INDIA PVT LTD responded to CONSTRUCTION OPPORTUNITIES’ queries on the company’s eco-products and technologies.



Very briefly take us through the genesis of ELT India and the specific role played by your firm in supporting the green building movement?

Ecogreen Landscape Technologies India Pvt Ltd is a continuation of our primary business – Nandini Gardens – that dealt with plant nursery, soft-scape contracting, tree transplantation, slopes stabilisation, soil reclamation and other activities related to creating a sustainable green environment. In 2007, we expanded our activities to offer more advanced expertise applications – green walls and green roofs. We have always thought of providing sustainable technologies, including products and services. ELT India is probably the only company in the world which has designed, manufactured, and installed as many types of sustainable vertical gardening and installation techniques. We have achieved this through our experiment and research centre and also developed maintenance teams across the country.


Tell us about the various services offered by your firm? Could you name some of clients from the real estate and construction sector?

ELT India aims to make various sustainable green technologies which can provide a safe, easy and reliable way that will benefit our environment and future generations. Though our living wall and green roof systems were initially imported from Canada, since 2010 we have started to produce these products in India. Our product range today includes not just living wall and green roof systems, but consists of Wonder Green Biowall, Vertical Garden System, Green Matrix, Green Strings and Green Curtain Systems. Some of our clients are HDFC Ltd, Oberoi Realty, Microsoft India (R& D) Pvt Ltd, Star India Pvt Ltd (Star TV), Aditya Birla Group, Facebook, ARA Properties (ABIL Group), Berget Buildcon Pvt Ltd (Sahara India Parivar), Sundaram Fasteners/TVS Group, K Raheja Group, Oxford Group, Total Environment, MFAR Developers, Reliance Infrastructure Ltd and Kalpataru Ltd.

Could you name few of your prestigious and ongoing projects?

We have already installed these systems across India and also export it to ELT networks across the globe. We have also provided our green solution to the Mughal Gardens at Rashtrapati Bhavan in Delhi. Our project line include HUL Building, Backbay Reclamation, HDFC Ltd, Mumbai – a 70 feet high Living wall was supplied with 3 microclimatic zones; Green Hill Building, ONGC, Telbhavan, Dehradun; ELT India has provided green roof solution for an area of 110000 sq ft area with slopes KARRM Infrastructure, in Thane district which is ELT India’s longest living wall being developed as a green screen; Oberoi Commerz 2, Phase 1, Oberoi Garden City, Goregaon East, Mumbai – 100 per cent indoor living wall with vegetation supported on artificial lights; and Chalet Hotel, JW Marriot, near Sahar International Airport, Mumbai - novel planting pattern using varied textures and colours of plants.


Give us an understanding of the level of acceptance and utilisation of such eco-friendly products in India? Tell us about the key customer demand trends driving your business?

The visible impact of global warming and climate change has made the population more aware on sustainability and environment protection. Mass media has also played a pivotal role to creating awareness among all the stakeholders of the construction industry. Even builders and contractors are accepting and adopting environment friendly practices. Cost has always been a major factor influencing the purchasing behavior of customers while adopting environment friendly practices. Thanks to the country’s Green Building Movement and the rising awareness level among public, the usage of eco-friendly products and technologies is seeing a rapid rise among builders and contractors.

Lack of adequate green space is a major concern affecting the sprawling metros and cities in India. Most of the garden or park spaces are being transformed either to create parking or access roads. Green roofing systems and podium gardens will be a growing necessity in such situations. We see a huge market scope for green roofs in North India as the region has very high temperature during summer and extremely low climatic conditions in winter. Functional green roofs can provide good insulation to roof and can also achieving savings on cooling and heating systems. The growing requirement for such systems will increase the number of local experts and vendors involved in the green roofs and green walls industry. This will help to bring down the cost of execution and raise customer demand for such systems.


Tell us about the suitability of such systems to meet varying climates and construction practices across India?

All our green systems are sustainable and can be used efficiently with irrigation activities. These systems are easy to design, install, fertilise and maintain and are available in different patterns with pre-grown vegetation. All our green systems are effective in different climatic conditions and also for indoor applications. Our systems allow instant and 100 per cent vegetation and are readily effective from the first day of installation. The systems offer unrestricted design creativity, and prevent soil erosion.


What are the critical challenges faced by players like you while promoting such energy efficient and innovative concepts in India?

Non-availability of trained and experienced staff, local vendors and personnel, low government support on research activities, and cost involved in educating and creating a widespread awareness among distinct stakeholders about such green and living natural systems are crucial concerns today. The other key hindrance is the unavailability of adequate research data to understand actual cost saving, benefits like noise reduction and air purification., Further increasing quality of urban habitat for birds and others through green walls and green roofs impacts the level of acceptability among end customers.


What are the specific steps required to be taken a) by the government b} by project owners and executioners like you and c) by project managers and consultants – to strengthen India’s green momentum?

We have Green ratings systems from IGBC for buildings and landscape. Adhering to such standardised practices can definitely benefit project owners in reducing long term construction cost and also minimise impact on the environment. Such practices need to be also followed in green non-certified projects. However, the initial cost in implementing such eco-friendly technologies and products is always a concern for builders and contractors. The government can positively resolve such concerns by bringing reduction in taxes, or subsidising the product through vendors to encourage adoption of environment friendly techniques requiring higher initial costs or slow pay back. Single window clearances, appointing authorised body of green consultants to audit, and study of green practices being followed in developed countries like France which have made green roofs a mandatory element in construction, will positively benefit our industry. Project owners and service providers on the other hand need to strictly adhere to meeting project deadlines. Despite the awareness, many a time due to project delays they compromise on green practices. Educating subordinates and lower level assistants about the relation between action and result by observation of green practices is the other vital necessity. Appointment of a Green Practitioner or consultant right from the conceptual stage of the project will add more value to the structure. Project managers and consultants need to responsibly hire their staff, train and constantly update them about the evolving green practices. Identifying green guidelines and methods in the respective stage of construction are the other vital requirements that need to be followed.


What is the company’s growth agenda for 2015?

We see a rising popularity with the vertical garden system owing to its self-watering techniques. The system has gained widespread recognition from experts and designers even before it has been published through any media or website. Our green matrix, modular green roof, pre-grown gardens, mosaiculture, wire rope based trellis systems and many more products which are presently in the trial stage will soon storm into the market. We will be soon introducing sensor based irrigation controls with remote monitoring provision in the system. We expect the market to responsibly react and construction designers to wholeheartedly welcome such products in the near future. We believe in innovation and improvisation, and always strive to enhance skills and update technologies by delivering site specific solutions. We intend to inspire people for creating green spaces and to promote innovative urban gardening techniques.

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