Wednesday, October 20, 2021

Company Profile- Tata BlueScope

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Tata BlueScope Steel’s DURASHINE® brand recognised as Asia’s Most Promising Brand


DURASHINE®, the flagship retail brand of Tata BlueScope Steel, has been accredited with the Asia’s Most Promising Brand Award at the 'Asian Brand and Leadership Summit - 2014' held in New Delhi earlier this year. Asia’s Most Promising Brand is the first ever project on brands involving leading brands from Asian countries across 50 industry categories. The award is a result of a survey conducted by World Consulting and Research Corporation. The process is evaluated and audited by KPMG in India.The DURASHINE® range of products are high strength, durable, aesthetically pleasing and are available in an array of colours. Launched in the year 2008, DURASHINE® is India’s largest Colour Coated Sheets brand today. Backed by the strong parentage of
Tata Steel and BlueScope Steel, Australia, where quality and commitment have always been held paramount, DURASHINE® offers a range of world class colour coated steel roof and wall sheets, structural products and accessories specially designed for the residential, commercial and industrial segments.


A large part of the success of  DURASHINE® has been attained due to extensive marketing activities that help develop connect with consumers. This includes a balanced media mix of promotional activities and a robust service management system that helps retain confidence across the entire value chain. Speaking on the occasion
Vikas Pundir, Chief, Channel Sales, Tata BlueScope Steel said “DURASHINE® has been a pioneer in this segment. Its range of products are built on strong market knowledge, continuous market research and advanced manufacturing technology that help us deliver benchmark solutions to match the local consumer requirements.”

Riten Choudhury, Managing Director, Tata BlueScope Steel said “This prestigious award validates the success of DURASHINE® and the excellence in quality of our products and services. DURASHINE® is the market leader in its category and this award will aid in further strengthening the brand.”


DURASHINE® is marketed through a wide network of distributors and dealers with a footprint is 565 districts across India.


About Tata BlueScope Steel:

Tata BlueScope Steel is an equal joint venture between Tata Steel, India and BlueScope Steel, Australia in the field of coated steel, steel building solutions and related building products. The Company operates in the South Asian Association for Regional Cooperation (SAARC) region. The Company has six strategically located, world class manufacturing facilities across India and one in Sri Lanka. Tata BlueScope Steel’s core values are Safety, Trust, Human Dignity and Excellence.


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  • Long Lasting: Zn-Al alloy coating and superior paint quality provides longer life and better corrosion resistance compared to galvanised sheets
  • High Strength: Manufactured from high quality raw material ensures strong and durable sheets
  • Better Thermal Efficiency: Zn-Al alloy coating ensures high heat reflectivity, thereby making the sheets an energy efficient solution
  • Easy Installation: Longer span and wider spread ensures design freedom and ease in installation
  • Saves Cost: Light weight sheets makes it easy to handle, install and lowers overall foundation cost

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