09 July 2020

Table of Contents for Post Excon 2019

Interaction-Surat Mehta, Head of SDLG India

Reliability in Action is our motto



SDLG has completed a decade of presence in the Indian market. Over the years, the company has offered its high performing, fuel-efficient Wheel Loaders & Motor Graders which offer the best value for money. Surat Mehta, Head, SDLG India, in an exclusive interview to CONSTRUCTION OPPORTUNITIES shares about the company’s participation at EXCON, induction of technology, addressing safety concerns and the outlook for 2020.



How was EXCON 2019?


We were excited to participate in this edition of EXCON. The way the business has progressed this year has been with a series of ups and downs. Initially there was a slow down due to the general elections. However in the second half of the year, things had picked up after monsoon. The market also showed some upswing. We have done considerably well in terms of business and the footfall at the stall has been great. We have closed some good orders and the revival of the CE industry has started now.



With technologies introduced for easing the work for the end user, how does SDLG make use of this opportunity?


While these are great buzz words, the reality is that there is a huge competence gap in the industry. We need to train our users to get acquainted with the technologies that we are bringing in. This will help them take in more advantage and better the usage. Presently we are committed to build the competence at our level and at the customer’s level. Though we are sure that the future lies in the technology, there are no immediate plans of getting the products in india.


Also, price positioning will be a major challenge as due to the down turn in the year, the market is not read to latch on to those technologies.




With safety concerns being a major factor, how are safety concerns addressed at SDLG


Since SDLG is part of Volvo group, safety is a core value for us. We ensure that all the products that we manufacture are extremely reliable, also that the downtime of the machines is kept minimal. The products that are designed at SDG are based on ergonomic guidelines. This means that the operator and user comfort is the topmost priority. The cabins are designed with all the diagnostics that cause minimum fatigue to the operator.


The operators should know their machines thoroughly. Our focus is to equip the industry with the knowledge bank so that they avoid accidents. To drive this, we provide hands-on-training on our equipment to operators. We also are a recognized assessor by Infra Skill Council and we travel to various areas to train the operators and certify them.


We have a JV with GMR to help unemployed youth from remote areas, train them and certify them so that they are employable in the market. We believe that though there is no lack of manpower, it is the lack of skilled manpower in India, and we are working on making India a nation of skilled and employable individuals.




How the year 2020 and the months ahead will be for the industry?


From the market perspective, I am very optimistic about it. From 2019 there should be a growth of around 8-10 per cent overall in the CE industry. There is no reason that we should not be growing. The government is working in the right direction to ensure the more funds availability in the market, leading to improved confidence& market sentiments. Apart from the shift in fuel emission norms I do not see much movement or transition happening in the coming times.

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