06 July 2020

Table of Contents for Post Excon 2019

Interaction- Miron Thoms, VP & Head of VOLVO PENTA

We want to have a ‘Made in India’ tag for each of our products



Volvo Penta’s approach is to “Keep it simple”. Volvo Penta’s strategy is to keep the BS CEV IV changes as simple as possible for Indian OEMs.The company has extensive experience of SCR technology in the Volvo Group and firmly believes that it’s BS (CEV/Trem) IV-compliant product range is industry-leading. In an exclusive interview MIRON THOMS, VICE PRESIDENT & HEAD OF VOLVO PENTA INDIA takes CONSTRUCTION OPPORTUNITIES through the company’s new associations, the performance of the company, new emission norms and the changes, OEM collaboration and lot more.



How was the previous year for the company and overall for the industry?


The journey in India is not an easy one. Every year there have been a few challenges. However, the market in India is always flexible. As a company we are highly ambitious about our plans for the Indian market. This year, despite the struggles due to the market condition, we have nevertheless grown in different sectors though the industry has taken a slight hit along with the construction sector. Doosan Bobcat India has chosen Volvo Penta engines to power two of its new air compressor models.


We have also signed up with Ashok Leyland for the supply of our 13 and 16 liter engines for their power generation business in India. With these new customers coming and others in the pipeline the true growth potential on top of the growth of the country and the business.  The growth journey of India is independent and will flourish. India is still a domestically driven market and most of our customers are strong in India. This is the right opportunity for us.





Take us through the partnership of Volvo Penta along with Doosan


We started back in 2016 to discuss about the possible association with Doosan. The discussion that we initiated was about the development of a new premium product that will benefit the operator. We have looked into the development on the joint engineering side- how it is installed and operated. In 2017 we started the packaging and proper R&D phase. The last step was all about field testing and proving that the equipment is ready for the market. Now, we have two compressor models powered by the Volvo Penta 8 and 13 liter engines available in the market.


Though the official launch was during EXCON, the customers were aware of the new development and soft launches were carried out earlier. However, with the official launch it will be a good year looking ahead.





How will the new emission norms change the dynamics in the coming months?


As far as the Volvo Group is concerned, we are in linewith the government environmental decisions and agree that India requires stricter emission regulations in order to have cleaner air across India. The off road BS-IV norms are new to India but not new for the engine manufacturers. Hence, I don’t see any reason for delaying the implementation of the norms. The manufacturers in India are very sophisticated and have the capability and know- how required for the new BS CEV IV engine implementation.


Products and machines will be having more components and electronic machine control that comes with a price tag. However, these new products are coming up with benefits in terms of fuel consumption, efficiency and productivity with reduced operating costs. From a general point of view the government is taking the right steps to cut down the emission and provide the people with cleaner air.




Do you think this is the way forward when OEM’s collaborate with the major component suppliers?


In general,that is the way of working though it is not always communicated. In the past, it was easier to replace an engine. However, with the new emission norms other certifications coming up, many components are coming from the engine manufacturers. Though there are various views for engine supplying, Volvo Penta is not a mere engine supplier and components, we see ourselves as an engine partner. We are supporting our customers with application engineering support in order to optimize the link between engine, machine and human interface.




Where do you see Volvo Penta in the next five years?


We will have a strong position in India. We are standing on “two legs”. We are operating in two areas: the marine and the industrial segment. On the marine business side, we will launch a new technology carrier a demo vessel in 2020 that will secure our long-term ambitions on the marine side. On the industrial side, we are serving the power generation and off road machinery business. On all other segments, operators are looking more and more towards cost of operation and not on cost of application. That is in line with our view and our offering in India. Therefore, we are looking forward to the next 5 years in line with our growth strategy. We want to see a bright future for the ‘Made in India’ tag, not only in India but worldwide.

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