05 July 2020

Interaction- PL Muthusekkar, MD, Nord Drivesystems

The decade from 2020 to 2030 will be India’s golden decade !



NORD is very well known for manufacturing drivesystems and is a preferred brand for many ECE OEMs in India. It has award winning product lines backed up by intensive R&D and dedicated application engineering services. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, P L MUTHUSEKKAR, MANAGING DIRECTOR, NORD DRIVESYSTEMS PVT LTD, speaks about the latest trends, challenges, USP’s of the products and more.








Briefly give us an overview of the Indian Cement market, the latest trends, sector challenges, and growth prospects.


India is the second largest producer of cement in the world. No wonder, India’s cement industry is a vital part of its economy, providing employment to more than a million people, directly or indirectly. It has a lot of potential for development in the infrastructure and construction sector and the cement sector is expected to largely benefit from it.


The future of the Indian cement sector is faced with various challenges that hinder its advancement both in the domestic and global markets. These difficulties arise from both the supply side and the demand side of the market. The supply side factors include the increased production costs associated with employee salaries and the global increase in the prices of energy. The demand side factors include the low domestic demand caused by the oversupply of houses given the current sentiments in the economy. However, specific areas throughout India have experienced growth without restrictions due to the existence of various supportive factors. It is expected that with time, there should be even more demand for constructions either for residential houses or commercial buildings& infrastructure which will boost the cement industry in India.



The burgeoning growth of the industry can be gauged from the fact that for creating the first 100 million tonnes capacity, prior to partial decontrol era, the industry took 83 long years, whereas to reach the second and third 100 million tonnes mark, the period had substantially shrunk to 11 years and less than 4 years, respectively. Cement capacity which was 64.55 million tonnes in 1990-91 reached 340.44 million tonnes in 2011-12. Similarly, cement production went up from 48.90 million tonnes to 247.32 million tonnes during the same period.




Give us a brief background of your company, products offered in the cement equipment segment and also share with us few details about your manufacturing units – location, capacities and investments?


Cement based materials are essential for sustainable building. However, cement manufacture is a sophisticated process whose individual stages require a great deal of energy. This makes energy costs one of the largest cost factors for the industry. Because of this, cement production requires drive units which can stand up to harsh conditions and are also especially energy-efficient



For the last 55 years, NORD DRIVESYSTEMS has been at home in almost every branch of industry where conveying solutions are used. Our drive components and systems are essential wherever things need to be moved, because all movement needs drive - as efficiently and safely as possible. Because of this, we provide an entire spectrum of mechanical, electrical and electronic drive technology from a single source - from energy-efficient motors and low-loss gear units to centralized and decentralized control technology.




Tell us about the USP’s of your products vis-à-vis your competitors?


ENERGY EFFICIENT- NORD DRIVESYSTEMS are environmentally friendly and help reduce operating costs and minimize CO2 emissions.



RELIABLE- Reliability is our main focus when developing our drive solutions. All of our system components are precisely matched to each other and ensure smooth operation.



TRIED-AND-TESTED- Demanding ambient conditions are common in the bulk material industry. This includes large temperature fluctuations, abrasive environments, and rough operating conditions. The reliability and cost-effectiveness of NORD solutions for these challenges have proven themselves in the bulk material industry throughout the world.



To summarize - Total cost of ownership by saving in oil replacement, energy, maintenance shut down and long life etc.,




Please provide details on your emphasis on technology, research, design and innovation?  What is your focus on technological up gradation in respect of your products or solutions? What are the advancements your have introduced or plan to introduce?


NORD DRIVESYSTEMS produces geared motors which can be adapted and customized for almost any application. We work closely with our customers to find the optimum solution for their requirements. Millions of NORD geared motors are already in use throughout the world and provide ultimate performance in various industries every day.Our geared motors provide superior performance in addition to high axial and radial load capacity. Thanks to NORD’s modular design concept, customers also benefit from industry leading delivery times.



NORD’s innovative drive technology range can be configured to match almost all applications. As a drives applications expert, NORD cooperates with customers all over the world to provide solutions that are perfectly matched to their requirements. Scalable functions are available for every drive application. NORD DRIVESYSTEMS has years of experience offering its global customers AC vector drives for control cabinet installation as well as distributed drive technology




Tell us of the new products you have launched or intend to introduce?


Field Distribution System- Extremely high output torques, quiet running and a long service life: These are the excellent features of industrial gear units from NORD DRIVESYSTEMS. (upto 7.5 kW)



Decentralized Drive- Our decentralized inverters can be freely configured, to adapt them to any application. Because of this, you obtain an optimum solution and at the same time reduce your installation and operating costs (upto 22 kW)



Industrial Gear Unit- Ideal for heavy duty applications and it is extremely high output torques, quiet running and a long service life: These are the excellent features of industrial gear units from NORD DRIVESYSTEMS. (Upto 250,000 Nm)




Your strategy to play in a price sensitive market?


We operate globally by having 38 subsidiaries worldwide and 7 manufacturing plants plus in 52 countries operate through partners. The Kind of standardization and optimization arrived also operating efficiency enable us to steer well even in price sensitive markets. Today scenario buyer understands the total cost of ownership and the value additions which weighs above the price.




Aftermarket services as a strategic differentiator?


Annual Maintenance Contract- A non-comprehensive maintenance contract is entered between NORD and a single customer site where NORD takes responsibility for healthy and breakdown free running of defined set of NORD products operating at the customer location.


Mobile Service Van- Door Step Service at customer premises itself with all facilities (with all modern tools & instruments).



*No need to service much due to our products is fit & forgets type with long interchange of oils.




Future outlook on the industry and from your company’s perspective?


Future outlook for India & particularly on Industry, Manufacturing we see tremendous opportunities & we have drawn a road map for 500 crore vision. For NORD India and 1 billion Euro for our group globally.



We see the decade from 2020 to 2030 as a golden decade for India as a Country.

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