17 October 2019

Interaction- Ramesh Palagiri, MD & CEO, Wirtgen Group India

Bauma Expo India would be an excellent opportunity for us to reach out to our customers


WIRTGEN and its brands have been a key name in India’s road sector. The group has been providing all round solutions for the road construction sector.  The company has been a consistent participant at BAUMA CONEXPO. With the event due next month, RAMESH PALAGIRI, MD & CEO, WIRTGEN GROUP INDIA, in an exclusive interview to CONSTRUCTION OPPORTUNITIES, speaks about the USP of the products, focus for BAUMA CONEXPO 2018 and the company’s performance this year.



Briefly tell us about your product offerings and the key features/USPs that have contributed in strengthening and maintaining your stronghold in the market?


Wirtgen Group is a pioneer in the field of innovative technologies for road building, both for asphalt and as well as concrete paving, and are consistently offering new products and product variants for the CE industry.


We offer 360 degree solution for road building and road rehabilitation through our brands: Wirtgen, Vogele, Hamm, Kleemann.


Wirtgen Group products in the road technology sector are the benchmark for the Industry, in terms of innovation, performance and reliability as well as application expertise and support, and these products in most cases are a few generations ahead of competition.


Wirtgen slipform pavers are now offered with innovations like the Dowel Bar insertor system DBI, super smoother, central tie bar inserter, oscillating beam etc. We have slipform pavers paving from a width of 1.5 meters to 16 meters and all these are currently working in India at different project sites.


Similarly in asphalt paving, we have the new generation Dash 3 pavers with features like the Ergo plus operating system, Pave dock assistant, Autoset plus and multiplex. For Cold milling technology we have the new machines like W 55H, W120 R, W 195.


All our milling machines are equipped with level pro system which ensures perfect levelling quality at high operating speed and a quick change tool holder system - HT 22.


We believe that these would be the GO-TO products for our customers as all our decisions are driven by our MOTTO – CLOSE TO OUR CUSTOMERS.




What is your company’s focus on R&D and technological innovations and aftermarket services offered by your company?


At Wirtgen Group, we continuously upgrade our products by understanding the customer needs and the valuable feedback and suggestions received from our customers, we try to incorporate within our new products.


These machines also obviously undergo a lot of testing in different conditions and even with our existing customers before they are launched in the market.


The average age of any of the Wirtgen Group products in the market is around 3 years, which means that most of our products are from the new generation and in most cases, the Wirtgen Group products are atleast a generation ahead of competition.





What is your marketing strategy in a price-sensitive market?


The Indian Customer is always looking for “Value for Money” products and whoever has the ability to deliver this, gains market leadership, and definitely with regard to road building and road rehabilitation machines, Wirtgen Group is the clear Market leader as well as Innovation leader.




Tell us about the various products/equipment you will be displaying at BAUMA CONEXPO 2018. Are you planning to launch any new products?


We will display around 20-22 machines at BAUMA CONEXPO 2018, including some of our new products.




Please offer your assessment of the importance of shows like bauma CONEXPO INDIA for companies such as yours and tell us of your own previous experience? What are your expectations from hosting venues?


Bauma Conexpo India will be a platform for us to showcase our technology and innovations and also an excellent opportunity to interact with our customers. Our product managers and application specialists from India as well as Germany would be available at our Pavilion to address all queries and impart information.


Bauma Expo India would be an excellent opportunity for us to reach out to our customers both existing and potential, where the customers can see the Wirtgen group range of Products for Road building as well as Road Rehabilitation and this would help us in the long run to increase our Customer base.




With 2018 coming to an end, tell us about your company’s performance this year and your outlook going forward?


Considering the ongoing road projects and the new projects being awarded, the outlook is going to be good.


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