17 October 2019

Interaction- Jasmeet Singh, Head CC & Corporate Relations, JCB India

Our objective is to reinforce our position as a Full Range Infrastructure Equipment Partner


JCB offers a varied range of construction and infrastructure equipment in different capacities and applications. JCB will present an exciting line up of machines at this year’s BC India.  JASMEET SINGH, HEAD - CORPORATE COMMUNICATIONS & CORPORATE RELATIONS, JCB INDIA LTD, in an exclusive interview with CONSTRUCTION OPPORTUNITIES, speaks on the company's contribution to Make in India, expectations from BAUMA CONEXPO 2018, technological innovations by the company and the company’s performance this year.






Tell us about the company's satisfaction to the ‘Make in India’ drive?


Government launched the Make in India in 2014, with the primary goal of making India a global manufacturing hub, by encouraging both multinational as well as domestic companies to manufacture their products within the country. The programme focuses on five parameters: Manufacturing, Zero Defect, Zero Effect, Sell Everywhere and Skills. It also talks about Creating In India through innovation.


JCB India is a shining example of this programme as it has been manufacturing and exporting world class, environment friendly products in India for close to four decades. JCB entered India in 1979 and set up its first manufacturing facility in Ballabgarh near Delhi NCR. Over the years, JCB has made significant investments in India and has remained committed to the India Growth Story. Today, we have five state-of-the-art facilities in Delhi-NCR, Pune and Jaipur. We also have the largest Design Centre outside of the UK in India at Pune.


The Ballabgarh factory near New Delhi, which is the Headquarters for JCB India, is also the world’s largest factory for Backhoe Loaders with the manufacturing capacity of 100 machines per day. Apart from Backhoe Loaders, this 57 acre facility also manufactures Skid Steer Loaders, Telehandlers, Diesel Generators and Diesel Engines. The Pune facility which is spread in 100 acres manufactures the Premier Line range of products which are Tracked Excavators, Wheeled Loaders, and Compactors with the annual capacity of 4500 units. JCB’s Pune facility is also the Global Compaction Product Hub for the Group – we cater to the entire global market with our Made in India range of Compactors.


As mentioned earlier, we have also significantly invested in setting up our Design centre in Pune. At this purpose-built facility, over 400 engineers work to develop India centric products and also to support JCB’s Global Design and Engineering programmes.Our 114 acre factory in Jaipur is our latest investment in India. We invested Rs. 600 crores in two new state-of-the-art factories at Jaipur. Inaugurated in 2014, this eco-friendly, green manufacturing facility presently manufactures Mini Excavators, Skid Steers and Fabrications. JCB India is completely aligned with Government’s ‘Make in India’ programme. We have been making in India for almost four decades now. Our 50 word class products are manufactured on the principle of One Global Quality and are exported to more than 95 countries around the world.


We today employ 5,000 people in India and have also set up the largest product support network of more than 60 dealers and 650 outlets, which further employ 6,000 professionally trained personnel. These far-reaching outlets provide the vital product support to customers for their equipment.


JCB is also creating employment and entrepreneurship amongst youth through its 15 Operator Training Centres in India. Over 25,000 people have been trained in these centres. We also have a 16 week detailed induction program at the welding training school at our Jaipur facility for ITI and Diploma graduates wherein we train young men and women, especially women engineers, with skills required to excel in their careers.




Please offer your assessment of the importance of shows like Bauma CONEXPO INDIA for companies such as yours and tell us of your own previous experience? Expectations from hosting venues? Tell us about the various products/equipment you will be displaying at BAUMA CONEXPO 2018. Are you planning to launch any new products?


Bauma CONEXPO is a noteworthy exhibition which takes place once in every two years in India. JCB showcased and introduced a wide range of larger excavators among other products during the last edition in December 2016. This year too, JCB has planned an exciting line up of machines which will exhibit our commitment to innovation and technology. The exhibition has garnered a lot of interest from the industry as we see many leading players showcasing their latest range during the four day event. JCB utilises such platforms to connect with customers and showcase the entire range of class leading products and services. Moreover, it gives an opportunity to reiterate our commitment to the Indian market and plays an instrumental role in bringing the entire industry together.




What are the technological innovations offered by your company? Briefly tell us about your product offerings and the key features/USPs that have contributed in strengthening and maintaining your stronghold in the market?


Every product introduced by JCB is a result of in-depth market analysis and customer feedback. Right from designing to engineering to manufacturing, JCB believes in keeping the customer at the centre of every product. All our offerings, be it our range of world leading products or after-market support, are focused on ensuring customer satisfaction.


Our machines work at difficult and arduous sites, therefore, they need to be designed to withstand extreme working conditions with maximum output. We continually innovate to ensure our customers receive the best-in-class equipment. Latest from JCB is the innovative and intelligent range of machines that exhibit the blend of technology and digital innovation to meet the demand for world class machines to build India’s Next Gen Infrastructure. We provide the latest solutions based on the evolving customer trends through customer centric apps and by integrating ‘Internet of Things’ through our advanced Telematics Technology, Livelink.


The JCB Livelink technology has been a game changer in the Indian Construction Equipment industry. Introduced in 2015, Livelink allows effective fleet management – it helps our customers remotely monitor and manage their machines. Users, Dealers and JCB get SMS alerts on their phones regarding the Service, Operations and Security of their machine. The data stored over a period of time gives vital information to the customer in terms of number of hours the machine has been operational, service intervals, fuel levels, malfunctions if any, etc. This technology aims to deliver constructive, real-time information to increase productivity and efficiency.


To monitor these machines in real time, we have set up a world class command centre at our Delhi-NCR facility. Our dealerships have also set up similar Livelink command centres to ensure that real time support is provided to the customers as they can now plan for service schedules and also engage with users and customers in preventive maintenance. Moreover, with the advent of digital technologies, users can now monitor their entire fleet in real time and all critical machine information is available on their smart devices through digital applications such as the JCB Livelink app, JCB Smart Serve App and Smart Machine Diagnostics app.


On the product front, we have introduced a wide range of smart and intelligent machines with digital innovations to meet the demand for Next Gen machines. For instance, the iconic JCB Backhoe Loader now comes with 30 new innovative features, including 15 industry firsts, and five World’s first including an AMT which is an Automated Manual Transmission called Easy Shift. The machine also comes with as an SOS switch, Economy and Power Mode, Guide me home, and Smart App machine Diagnostics.


The JCB 116 Soil Compactor has become the first Compactor in the industry to have Compaction Monitoring System (CMS) integrated with Livelink. The CMS ensures uniform compaction by optimising the overall compaction process. Similarly, the Loader Productivity Management System (LPMS) in the JCB455ZX Wheeled Loader helps in real time monitoring of individual weight of loaded bucket, Total Accumulated Weight, Tare weight, and Number of loaded buckets


Offering best-in class productivity, fuel efficiency and operator comfort has been a significant focus area for JCB since beginning and the entire product range is known to offer the best in every aspect. For instance, the ecoXcellence range of Backhoe Loaders is 10% more fuel efficient in duty cycle along with providing an additional savings of 5% in yearly maintenance cost. It also offers higher uptime due to Quick identification of the problem with Smart App Machine Diagnostics. With the help of a blue tooth dongle which is paired with a mobile device, the service engineer can now zero-in on the machine fault. This greatly improves the equipment up-time as lesser time is spent on locating a fault.


Our range of Excavators offer the best-in-class productivity - the JCB220LC Xtra (the 22T Excavator) is 8% more fuel efficient and comes with gross power of 170 hp. With 8 Power Modes and Smart Controls - this machine is 7% more productive in H+ mode. The JCB 305LC (The 30T Excavator) comes with JCB Diesel Max engine and delivers 221HP for excellent productivity. 222kN of bucket breakout force makes it easy to remove aggregates, thus improving the productivity. Higher productivity of the equipment contributes significantly to the owners return on investment.


Another parameter to improve productivity of equipment is the focus on the Operator Environment. Over the years, JCB has made significant investment is designing machines which offer the best-in-class operator environment. For example, the 455ZX Wheeled Loaders comes with Air Conditioning as standard. Additionally, the large cabin interior offers excellent entrance. The stylish, modern central dash display combines analogue dials and a color LCD screen that displays the health status of the machine, service requirements and operating information. A comfortable operator will be able to use the machine better and safer.


All these products are further backed by class leading technology, unmatched after sales support and many have been exported to over 90 countries around the globe.




With 2018 coming to an end, tell us about your company’s performance this year and your outlook going forward? In which sectors do you expect demand for your products in the coming years?


The last two years have been exciting for the Indian Construction Equipment Industry. The year 2018 has also been a positive year so far – in the first half of this year, the industry has grown by over 40 percent and we feel this momentum will continue as the development of infrastructure is an ongoing process and the progress of the nation is dependent on this.


The Government has continued to make infrastructure creation a pillar for sustained growth through significant budget allocations, which have thus created growth opportunities for Construction Equipment. Roads and Highways continue with their momentum and are still the primary growth driver. Irrigation has also moved ahead significantly with some large scale irrigation projects being undertaken by states such Telangana and Andhra Pradesh. Sectors such as Railways, Urban Rejuvenation, Housing have shown potential, but still needs to pick up to ensure sustained growth in the industry.




As a company, what will be your focus at BAUMA CONEXPO 2018? What will be the theme at your pavilion?


As always, JCB will present an exciting line up of machines at this year’s BC India. Our objective is to reinforceour position as a Full Range Infrastructure Equipment Partner by showcasing class leading product solutions which exhibit innovation in design, performance, efficiency and safety including Telematics.


We will showcase the entire range of our world class JCB products starting from the compact range such as Mini Excavator, Skid Steer Loader to mid-range machines such as Backhoe Loaders, Telehandlers, Super Loaders to larger Excavators, Compactors and Wheel Loaders. All these products have been designed and engineered to cater to the changing needs and increasing demand across different segments.