18 November 2019

Interaction- Debasis Bhattacharya, Head Sales, Mktg & Product Support, Ajax FIori

We strive to come up with new innovations in our products


Incorporated in 1992 as a Joint-venture between Ajax Engineering India and Fiori S.p.A Italy, Ajax Fiori having its factories near Bengaluru manufactures, supplies and supports a comprehensive range of concreting machinery, including Self Loading Concrete Mixers, Batching Plants and Concrete Pumps. In an exclusive interview with CONSTRUCTION OPPORTUNITIES, DEBASIS BHATTACHARYA, HEAD SALES, MARKETING & PRODUCT SUPPORT, AJAX FIORI ENGINEERING (I) PVT. LTD spoke about the trends in the RMC sector, the company’s offerings and outlook for the RMC equipment market in India.



What is the present growth trend witnessed in the RMC sector?


The RMC sector is witnessing a steady growth in the last decade, thanks to the Central and State Government’s initiative of various Infrastructure development projects in the country. Till mid 2000’s, RMC had cemented its place only in the urban cities; however in the last decade RMC has its roots even in Tier-II & III cities. In most developed Countries RMC constitutes 60-70 per cent of cement consumption, whereas in India cement consumption in RMC is still ~ 10-12 per cent . With rising Infrastructure projects and RMC expanding to rural area the consumption rate of cement is expected to increase in the coming years.




Tell us about your product portfolio of RMC equipment.


With increasing construction activities, urbanization, emerging of new smart cities has lead in involvement of huge amount of concreting work to cope with needs. RMC sector has gained the market since last 10-15 Years as all the non-residential applications, which includes commercial, infrastructure and industrial structures calls for high quality concrete. Ajax being a total solution provider in concreting segment has a wide range of products to cater the requirements of the customer.We are the global leaders for Self-Loading Concrete Mixers (SLCM), which is a unique solution pitched for Indian industry and its contractors who look for a compact solution to produce fresh concrete at site. In the Batching plant segment we have capacity ranging from 30m³/hr to 240 m³/hr. The Compact Reduce Bin Batching Plant Series (CRB Series) and Inline Reduced Bin Batching Plant Series (IRB Series) from Ajax stable is the result of understanding Customer needs and their site constraints. The plants are available in capacities 30 cu.m/hr. and 60 cu.m/hr. The Compact Reduced Bin Batching Plant (CRB) of 30 cu.m/hr. capacity was designed to fulfill the need of its Customer in the RMC & Infrastructure segments. In today’s competitive world Capital & Operational cost plays a vital role in the success of the business. The Inline Reduced Bin(IRB Series) Batching Plant is designed for sites where loading of aggregates cannot be done from both the sides of the bins due to site constraints. These Batching Plants are best suited for customers who need 4 to 6 bins for different aggregate sizes. The Inline Bin Batching Plant Series (IBP Series) are the large capacity Batching Plants ranging from 120 to 240 cum/hr. and predominantly used for NHAI Road projects & Major Dam projects. These plants come with Twin Shaft Mixer technology for handling bigger aggregates (above 40mm). For transportation of concrete we offer transit mixers ranging from 6cum-10cum, these models come with both power-takes off (PTO) and slave engine options. For placing of concrete at different heights we have stationary concrete pumps and boom pumps. Ajax-Fiori provides 3 variants of concrete stationary pumps ranging from capacities 40, 50 & 70 cu.m/hr are designed to deliver the requirements of customer with low maintenance cost and also cost effective solutions for high pressure concrete pumping. For large scale projects like, metro, airports and other high-rise infrastructure and real estate projects which has shorter duration for completion and requires more labors, truck mounted boom pump becomes a right investment. We offer A25ZX with a 70cum/hr. kit which is a tailor made machine for RMC, bridge, residential and commercial projects.




Game changing technology/products developed by Company.


Currently in India the commonly available capacities of Boom Pumps are 17/20/32/36 mtr. We at Ajax always strive to understand customer requirement & site constraints better. To cater the residential sector and projects in urban area, where space is a constraint, we have launched the very first 25 meter Boom Pump in the Indian industry. Made out of High grade and light weight steel, the 70 cum/hr. output pump can be mounted on a 4X2 chassis which places this machine at the top of the list of Boom pumps as none of the manufacturer has combined such a mammoth pumping machine on a compact chassis. These traits of our A25ZX make this machine an economical choice for customer.




Smart technology featured in your products. What is extent of indigenization in your products? Do you practice ‘Make in India, Sell Globally.’


Ajax strives to come up with new innovations and its implementation in our products. Our research and development team works on every product vertical to ensure the customers reap the benefit out of it. In our SLCM we have integrated Vehicle Monitoring & Tracking system which locates the machine through GPS and also notifies certain critical parameters to the customers. This is an ideal feature for fleet owners to track their machines working at site and also notifies the service period based on number of hours machine has worked at site Admixture dosing unit (ADU) plays a key role while using a SLCM for high grade concrete. Ajax Argo SLCM comes with an option of ADU which will be a major relief to the customers working on high grade concrete. Batching system plays a key role in the quality of concrete and at Ajax we had developed an advanced Batching system in our Argo SLCM which will be a game changer in the market. For fleet owners of our batching plant who needs to handle a huge data from every batching plant site, we can integrate all the systems to a common server which helps the customer to track the material inward, outward, production for the day and also to assign the transit mixers to designated site.



Aftermarket services offered by your company.


Ajax Fiori is headquartered at Bangalore, having Offices at Mumbai, Delhi, Kolkata, Hyderabad, Indore, Pune, Jaipur and Chennai has its dealer presence across the country. Currently 28 dealers are operational in India, customer expects parts & service availability to his closest point and this is a big challenge for many manufacturers today. We understand customer better and have 87 touch points in India. All our touch points are strategically located such that parts & service are available to the customer within a radius of 150-180 km from his location. This will ensure faster uptime of their machines as most projects are working on shorter deadlines. We have 2 dedicated full-fledged Service Centers in Bangalore & Hyderabad to handle major overhaul of our machines. We undertake Annual Maintenance Contract (AMC) for our machines which will have schedule visits and checks of the machines periodically. This will ensure good health of the machine and reduce downtime of the machine.




Do you offer lease/rentals of your equipment?


Around 25 per cent of our customers are into SLCM hiring/renting sector where they offer rental services to the Infrastructure Industry. These machines majorly work in both government and private projects, which includes irrigation, canal lining, roads & bridges, railways, industrial foundation, urban buildings and infra to name a few.. Currently Ajax is focused on manufacturing quality products and serve the Construction Equipment Industry.




Your outlook for the RMC equipment market in India. Which sectors will be major demand drivers?


Ready mix concrete has seen a linear growth since last decade, with increased infrastructural activities and the government initiative of Bharat Mala and Sagar Mala projects, bigger capacity Batching Plants demand will be on the higher side. Precast industry is a game changer as the whole of structure can be casted in the factory and assembled at the working site. Precast has higher concrete involvement, calls for high quality concrete and also needs continuous supply of concrete which will be fulfilled by RMC’s. Precast is not limited to any particular application as they can be produced anywhere and assembled at the required place, this industry will drive the construction market for forthcoming years!