26 March 2019

Industry Focus- Elevators & Escalators

It’s an ‘Escalating’ Matter!


A rapidly rising tall building population fuelled by unprecedented urbanisation, growth of commercial real estate, and modernizing urban India’s transport infrastructure, is fuelling unprecedented demand for elevators and escalators in India. But Aftermarket services will differentiate the OEMs, who are showcasing their latest cutting edge technology in the Indian market. Reports ROHAN AMBIKE.



India is witnessing the arrival of a new generation of elevators which have been equipped with innovative technologies offering energy efficiency, cost-effectiveness, and 'smartness'. Moreover the growth in the construction and infra sectors will provide further impetus to the market. Increasing urbanization, growing demand for high rise buildings and rising government initiatives such as smart cities and AMRUT cites drive the elevators and escalators market in India.




Demand drivers


According to TechSci Research report, “India Elevators and Escalators Market By Type of Carriage, By Elevator Door Type, By End Use Sector, Competition Forecast & Opportunities, 2011 - 2021’’, elevators market in India is projected to grow at a CAGR of over 8% during 2016 - 2021, due to increasing urbanization, rising construction of high rise buildings, growing real estate sector coupled with rising investments on improvement of public infrastructure across various major cities in the country.


Increasing government focus towards building high class infrastructure coupled with rising government initiatives such as ‘Smart City’ and AMRUT is also expected to driving demand for elevators in the country. Further, Government of India is also focusing towards modernization of airports and railway stations, and this is also projected to drive elevators and escalators market in the country during forecast period.


With government and private players investing in urban transport infrastructure projects in Tier II and Tier III cities towards developing basic infrastructure, satellite towns outside the metros are seeing same level of growth in the residential segment which has driven developers in the outskirts of metros to move towards affordable housing, a segment projected to generate substantial demand for high speed elevators. India’s metros (Mumbai, Delhi-NCR, Bangalore, and Chennai) are strongholds in terms of elevator units sold, and demand in smaller cities is also rising. With rapid increase in the number of towers and many commercial building projects lined up in different cities, the demand for high speed elevators is expected to witness a steady growth.


Population in urban India is expected to reach 590 million by 2030, when 68 cities in India will have a population of over one million, 13 cities with over 4 million, and 6 mega cities with populations of 10 million or more. Also FDI via automatic route in real estate has opened the gates for global players. Vision India Real Estate, UK-based construction major: Laing O'Rourke (LOR), DB Real Estate, Vancouver-based: Royal Indian Raj International Corporation (RIRIC), Siputra Selim Group have directly forayed or tied up with the local developers, and are expected to set a benchmark for global quality standards which include high speed lifts. This translates into huge demand for E&E across the real estate spectrum.


China alone accounts for over 50 per cent of the global upcoming high-rise building projects. Other key growth drivers include expanding manufacturing base, growing middle class population, and government focus on infrastructure development and energy self-sufficiency.


As in many other sectors, India has the potential to emerge a global manufacturing hub for E&E products. Some of the global OEMs like Thyssenkrupp and Kone have world class manufacturing facilities in India and are already exporting to neighboring countries and other emerging markets.


Currently, around 340 million or one-third of the Indian population lives in cities. By 2030, the number will be more than double with India having 68 cities with a population of over 1 million, says a recent McKinsey report. This is another factor why multinational elevator firms are expanding their capacities. Of course, the neighbourhood markets of Sri Lanka, Bangladesh, Nepal, etc., are also catered to by India.




Rise of Smart Elevators


The growing prominence of energy efficient and technically superior vertical transportation systems has also introduced a new concept of ‘Smart Elevators’ worldwide. Demand for energy efficient solutions, enhanced security, and demand for improving the standards of the individuals have resulted in the development of the smart elevator systems and modernisation market. Energy efficiency and centralised controls are today the driving factors in elevator automation. The increased performance oriented demand approach has today raised the scope for elevator and escalator systems guaranteeing better controls, higher speed, and reduction in operating cost and requires special attention with respect to the various components such as sensors, motors, lighting, door access, operating panels, and mechanical system. According to a recent report by Markets and Markets, the Smart Elevator technology is expected to generate revenue to the tune of more than $16 billion by 2018.




Market Trends




Today, Buildings consume 40 percent of the world’s energy and elevators & escalators make up 2 to 5 percent of the energy used in most buildings. But it can reach as high as 50 percent during peak operational times. The problem is further escalated in older buildings, where maintenance costs escalate as structures get older. As almost all elevators are idle far more than they are moving, reducing standby power, such as by turning off lights and cab ventilation systems, can be relatively inexpensive and dramatically cut total energy use.




Cable free system


A revolutionary new product in this segment is Thyssenkrupp’s MULTI system, a cable-free elevator system, which uses the same magnetic levitation -- or maglev -- technology used in some high-speed trains. It can move passengers horizontally as well as vertically and allows multiple elevators to pass through a single shaft. The cable-free design is touted to increase capacity by 50 percent and save space by allowing more than one cabin to travel through a shaft at one time. It also requires smaller shafts than conventional elevators. The MULTI system is designed for mid- and high-rise buildings, with an optimal height of at least 300 meters and the company plans to have a prototype running by the end of 2016.






As buildings continue to get taller, safety of its dwellers remains one of the key concerns. Recently flames consumed the exterior of the luxury 63-storey hotel ‘The Address’ in Dubai. Within a matter of seconds, the whole outside of the building tore up like paper, creating a stampede of New Years’ revelers, fleeing for their lives. Occasions like these bring to mind the need for more intelligent and alert mobility solutions and companies are fast responding to this requirement.






Digitalisation empowers companies to provide an amalgamation of features like high-speed, maximum efficiency, transit management, and access control. According to Sebi Joseph, President, Otis India, the next developments in elevator technology will emphasize on increasing the digitalization footprint in elevator systems. Otis’ web-based EMS Panorama ™ system enables building staff to monitor, control and manage a full range of operation-critical functions for an elevator from any computer with an Internet connection. In addition, the company is also working with leading IT providers, including Microsoft and AT&T to develop its digital platform to enable its connected elevators of the future.




Rise of electric elevators


Electric elevators offer substantial savings in power conservation. Energy efficiency is achieved when motors electric elevators are used to overcome friction through a lifting action performed by counterweights, making them more efficient and economical. Also in terms of carriage, electrical lifts can carry much more weights when compared to hydraulic elevators.




What next?


Inventive ideas in the vertical transportation technology space are altering our very perception of physical mobility. Owing to their increasing scope of applications, they are empowering architects & engineers to design structures with endless possibilities in height, aesthetics, and purpose. The journey ahead, or rather northwards, promises to be an exciting one.





  • The elevators market in India is projected to grow at a CAGR of over 8% during 2016 - 2021.
  • Increasing government focus towards building high class infrastructure coupled with rising government initiatives such as ‘Smart City’ and AMRUT is also expected to driving demand for elevators in the country.
  • China alone accounts for over 50 per cent of the global upcoming high-rise building projects.
  • Currently, around 340 million or one-third of the Indian population lives in cities. By 2030, the number will be more than double with India having 68 cities with a population of over 1 million




India, the second-largest elevator market in the world, is highly significant to Thyssenkrupp. The company launched its first multi-purpose elevator facility in Chakan, Pune, in 2017, and introduced its best value for money solution, enta100, to the market in India last year. Continuing its product expansion strategy, Thyssenkrupp has now launched two new elevators i.e. meta100 and enta200 to meet the needs of the growing low and mid-rise real estate markets in the country with world-class products of German quality.
meta100 adds colour and luxurious touch to the building’s interior with eight new stylish car designs, while offering peace of mind to the valued customers through reliable engineering. A team of expert product designers studied global design trends and fused them with Indian aesthetic taste to create the latest cabin interior designs for the meta100. It also has a smart mechanical setup and uses a scaffold-less method that makes installation safer and quicker.
Furthermore, meta100’s compact size requires smaller shafts than usual, which reduces construction costs and provides increased rentable floor space, maximising building area sales revenue.
To meet the needs of the growing low-rise residential and commercial sectors, Thyssenkrupp has also launched enta200 elevator. enta200 offers a variety of interior options to enhance a building’s premium-ness. It offers intelligent solutions to ensure safe and dependable operations, focusing on ambience, aesthetics and efficiency to let users travel in style.
To ensure a comfortable, smooth and quiet ride, enta200 comes with an optimised suspension system and a strong car frame. Further, to enhance the user experience, it offers music and security enhancement features.
According to Bharat Vishnani, MD, thyssenkrupp Elevator (India) Pvt. Ltd., “meta100” elevator has been specially designed to cater to the needs of the growing mid-rise market with MR and MRL application and with speed up to 1.75 m/s. Designed as per the latest interior trends, it comes with an option of 8 stylishly designed car interior offerings giving the customers a visual treat to choose from. The entire product has been engineered to deliver a safe and reliable journey to its users. Furthermore, its compact dimensions provide higher shaft efficiency which helps customers to maximise the usable building area.
The “enta200” will meet the needs of the fast growing low-rise residential segment with speed up to 1.0 m/sand option of MR and MRL application. Here also a variety of aesthetically appealing interior options have been offered to provide the much required visual appeal even in this cost effective segment.

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