26 March 2019

Interaction- Rajesh Kaul, Product Line Head-MHCV, Tata Motors

Our Tippers shall increase the profitability of transporters by providing better operating economics


Tata Motors Limited Tata Motors is among the world’s leading manufacturers of automobiles and India's largest automobile manufacturer. The company's portfolio includes a wide range of cars, utility vehicles, trucks, buses and defence vehicles. Tata Motors is passionate in anticipating and providing the best vehicles and experiences for its customers. In an exclusive interview with CONSTRUCTION OPPORTUNITIES, RAJESH KAUL, PRODUCT LINE HEAD – MEDIUM & HEAVY COMMERCIAL VEHICLE BUSINESS UNIT, TATA MOTORS shares about the company’s offerings, safety and operator comfort improvements, aftermarket services and future of the industry.




Tell us about the range of tipper trucks offered by you, in terms of types, applications and capacities


At Tata Motors, we have an extensive variety of products catering the value, performance, and premium truck buyers. Tata Construck tippers cater to the widest range of sectors. They have stood the test of time and delivered value to customers operating in varied applications. Tata motors offers premium Prima range of tippers in 25 ton and 31 ton GVW categories, Signa range of tippers in 16T, 25T, 31T and 37T categories, and conventional range of tippers in 16T, 25T, 31T categories. These tippers are suitable for applications like overburden removal, deep / shallow mining, ore/mineral transportation, road construction.


We have come up with many new products and some of them are –Prima Lx 3130.K HRT 19 CuM Scoop (A world class product with ergonomic and comfortable prima cabin, hub reduction axle, and bigger load body) and SIGNA 3718.K 24 CuM Box (a surface transportation tipper with comfortable Signa cabin, bigger box body and driveline suitable for long haulage).




What is the R&D behind the cutting edge technology featured in your machines? What distinguishes them from competitors?


Tata motors offers tippers with comfortable cabin, proven powertrain, robust chassis, and better payload capacity. The chassis used in Tata tippers are powder coated (through Cathode Electrode deposition method), riveted and bolted. The frame used in Tata tippers are reinforced and have thicker dimensions to carry more load. Tata Prima tippers have scoop body made out of Hardox material, which increase the life and durability of the scoop body significantly. Our surface transport tippers for rated load movements have an option of lighter bodies that can increase the effective payload of the vehicle and also the life of the body. The high powered tippers (150HP and above) uses the Selective Catalytic Reduction technology for achieving BS4 norms. This is the most advanced technology in the world to achieve Euro 4 / BS 4 norms.




What are the engineering attributes of your tipper trucks for faster cycles, (shorter and longer leads), fuel efficiency, and extended performance? 


Our tipper trucks are designed for:

  • Better Ride and Handling Characteristics: Driver comfort for smooth ride in undulated terrain of mines/off-road/bad-roads have been taken care with best vehicle suspension and Cabin suspension. 
  • Fuel efficiency: Targeted at 5-10 per cent higher than comparable tippers available in the market by using best in class fuel efficiency technologies like FE switch.
  • Best in class pick-up and acceleration for lesser trip-time: Faster turnaround time for better operating economics.
  • Options of Day and Sleeper Cab for shorter and longer leads.
  • Lower cost of ownership and maintenance– We have increased oil change intervals and warranty to provide best in class TCO on our tippers
  • Best in class Service Warranty of upto (6 Year 6 Lakh KM 6000Hrs) depending on the product.
  • Options of various power nodes from 130 HP to 300HP.
  • Selective catalytic reduction (SCR) for tippers above 150HP which gives long term reliability and better results.
  • Fully built options with best body designs and hydraulics.




With safety and operator comfort being the key areas in any equipment, what are the features in your trucks?


Tata Motors has been in the Indian CV space for over 60 years. Over this period, we have developed a very deep understanding of the Indian market, with the widest portfolio of CVs to cater to the requirements of every kind of customer, a pan-India sales and service network, which is further growing in terms of touch points and enhanced experience levels. We have world class Cabin options with our PRIMA and SIGNA range of trucks and tippers. While PRIMA cabins always came with AC options, we have recently introduced AC and Blower options in our SIGNA range. The Prima range world-class cabin offers high driving comfort with features like electronic instrument cluster, AC, luxurious cabin interiors with power windows, telescopic and tilt adjustable steering column, low NVH levels, etc. All these features ensure high driving comfort and safety in these vehicles.


We have also deployed advance features like Electronic Stability Control (ESC), Advanced Driver Assistance Systems (ADAS), Fuel mileage indicator, Advanced Emergency Braking System (AEBS), Hill Start Aid (HSA) and Rear View Cameras, on select variants of our commercial vehicles. These safety features help prevent accidents and make roads much safer. The ESC technology provides vehicle stability, and reduce accident risk, repair cost, and improve vehicle uptime. This recent milestone emphasizes the company’s promise to shaping safer transportation by devising innovative, advanced and future technological solutions in the medium and heavy commercial vehicles space.




Aftermarket services as a strategic differentiator.


Since its inception in 1954, Tata Motors has been at the forefront of technology and product innovations that have contributed significantly in facilitating the nation's growth. In terms of customer service, Tata Motors has stayed a step ahead and launched several programs that are tailor-made for specific needs. It is the first CV manufacturer in India, to introduce Customer Loyalty Programs such as Tata Delight/Tata Emperor offering loyalty benefits to its M&HCV customers. Services such as Sampoorna Seva (annual maintenance contracts), Prolife (reconditioned aggregates), Tata Alert (road side assistance), and Tata Fleetman have been recognized as benchmarks in the M&HCV trucks industry.


Tata Motors has an extensive network across the country with more than 1000 Workshops, and over 7700 retailers ensure effective service and availability of spare parts in every pocket. We are constantly looking at equipping more number of dealers to be able to offer mobile workshop services. At present, the company has 164 fully-loaded mobile workshops and 390 container workshops deployed at all major trucking and tipper centers through our customized 24x7 Onsite Service Support, company trained experts are based at site. At the same time, spare parts and lubes are deployed at site to ensure that daily preventive and corrective maintenance activities are carried out more effectively and efficiently.



Future outlook on the industry and from your company perspective


Industry has gone thru many changes in the recent past like BS4 transition, forced ventilation implementation, GST, E-way bills and most recently axle load notifications. However Demand for tippers will continue to be robust on the back of large scale investments and drive in road construction and mining activities across the country. Requirement of tippers for this industry comes from primarily two applications- 1) Aggregate Mining 2) Surface transport. We expect these applications to witness unprecedented demand in the coming 2-3 years. Resumption of mining activities in select states also has led to increase in demand for tippers.


In future, huge shift will be seen in the surface movement application of aggregates with many road projects getting a go ahead. Also there has been good demand on account of building of smart cities, SEZ projects, and other infrastructure projects across country. Huge investments in infrastructure and industry will surely offset any contraction in demand due to consolidation and free movements.


Tata motors tippers have a wide acceptance in the industry and we expect that the new products being launched shall increase the momentum of sales for tippers.


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