21 November 2018

Interaction- Jasmeet Singh, Head-Corporate Communication & External Relations, JCB India Ltd

We offer a comprehensive range of Excavators for our clients applications

 

Global player JCB offers a varied range of Excavators in different capacities and applications. In an exclusive interview JASMEET SINGH, HEAD - CORPORATE COMMUNICATIONS & EXTERNAL RELATIONS, JCB INDIA LTD, shares about his company’s offerings, the price strategy, aftermarket services and a lot more with CONSTRUCTION OPPORTUNITIES.

 

 

 

 

Tell us about the range of excavators offered by you, in terms of types, capacities and applications. Any new model launched or being launched. Detail us on the same.

 

JCB India has transformed into a Full Range Infrastructure Equipment Partner with over 50 world class products in eight product categories and over the years, we have made significant investments in ensuring our customers get technologically advanced and innovative products. In the excavator segment, we presently offer a comprehensive range of Excavators starting from 3T Mini Excavator to 38T Tracked Excavator to cater to different applications.

 

Mini Excavator- the JCB30Plus (a 3T Excavator)

 

Mid-range Excavators- the JS81 (a 8T Excavator), the JS120 (a 12T Excavator), and the JS140 (a 14T Excavator)

 

Large range Excavators- the JS205LC (20T Tracked Excavator), theJS215LC (21.5T Tracked Excavators), the JCB 220LC Xtra (22T Tracked Excavator), the JCB305LC (30T Tracked Excavator), and the JCB380LC which comes in two variants – the JCB380LC Xtra and the JCB380LC QM.

 

In terms of performance, the 3T Mini Excavator is a power packed machine that takes productivity to new heights. It is clearly a leader in its class when it comes to lifting and stability; combined with high tractive effort, tracking speed and pushing power. The machine is reliable and robust with a fast cycle time which in turn increases productivity. The machine is an ideal equipment to use in restricted spaces.

 

The JCB220LC Xtra comes with gross power of 170 hp and a bucket capacity range of 0.8 cum to 1.2 cum and is 8 per cent more fuel efficient. With 8 Power Modes and Smart Controls - this machine is 7 per cent more productive in H+ mode. It comes with Livelink (which allows for instantaneous monitoring of JCB machines through IoT technology) and Air Conditioning as standard.

 

Similarly, the JCB 305LC comes with JCB Diesel Max engine and delivers 221HP for excellent productivity. 222kN of bucket breakout force makes it easy to remove any thing that comes beneath thereby improving the productivity.

 

Provision of ECO, Power & H+ work mode to suit the job requirement makes it more productive. Innovative hydraulic regeneration system reduces the cycle time and improves productivity. JCB machines have always been known for offering world class efficiency and operator comfort, and our Tracked Excavator range is no different.

 

To further strengthened its position in the Excavator segment, we have introduced an all new 38T Tracked Excavator with two variants – the JCB 380LC Xtra and the JCB 380LC Quarry Master (QM). This is JCB India’s largest Made in India Excavator.

 

The JCB380LCQM offers16 per cent Higher Lifting Capacity owing to a combination of high hydraulic power and high operating weight and provides 6 per cent more output while handling blocks. The JCB Dieselmax engine return a 3 per cent high fuel efficiency and generates high torque at low speed to suit the job needs.

 

The JCB 380LC Xtra comes with a powerful engine and its hydraulic performance gives the power to do more than expected. The wide range of heavy duty buckets can be used as per different applications and strata to maximise output which is available from 1.4 to 2.3 cu.m. Power boost feature increases hydraulic system pressure to provide higher digging force and lifting capacity when needed.

 

 

 

Aftermarket services as a strategic differentiator.

 

After Sales Support is one of the key deciding factors in the overall buying cycle of a product. Since these machines work in far flung areas of the country, it is imperative that a well-connected product support is offered to customers to minimise the downtime and maximise productivity. JCB India has ensured to provide the best distribution network to its customers through 650 outlets and over 60 dealers.

 

Our dealers have made significant investments in setting up their product support network with over 6,000 trained professionals that are periodical trained on the operation and maintenance of the product. We have also strategically set up five warehouses at Pune, Chennai, Faridabad, Guwahati, and Kolkata to support these outlets with parts supplies.

 

JCB also has the Premier Lines Support for its premier range of products. JCB’s Premier Line Solutions are a set of new and innovative solutions, designed to give maximum value to its privileged customers. This facility includes the options of having trained service engineers along with parts stocked on site and bespoke support packages.

 

The JCB Livelink technology has been a game changer in the Indian Construction Equipment industry. Introduced in 2015, Livelink allows effective fleet management – it helps our customers remotely monitor and manage their machines. Users, Dealers and JCB get SMS alerts on their phones regarding the Service, Operations and Security of their machine. This data is stored over a period of time and gives vital information to the customer in terms of number of hours the machine has been operational, service intervals, fuel levels, malfunctions if any, etc. This technology aims to deliver constructive, real-time information to increase productivity and efficiency.

 

The Geo fencing and Time fencing feature gives out SMS alerts whenever the machine moves out of the designated, pre-determined geographical areas or works outside the pre designated time limits. The machine through the hardware and the mobile network will give out an alert when operated beyond the designated timings or the geo fenced areas. These features are particularly useful where machines are prone to theft and misuse. There are various instances where JCB machines which were stolen have also been recovered as they appeared on the monitoring system the moment they were switched on.

 

To monitor these machines in real time, we have set up a world class command centre at our Ballabgarh facility. Our dealerships have also set up similar Livelink command centres to ensure that real time support is provided to the customers as they can now plan for service schedules and also engage with users and customers in preventive maintenance.

 

Moreover, with the advent of digital technologies, users can now control their entire fleet in real time and all the critical machine information is available on their smart devices in the form of digital applications such as JCB Livelink app, JCB Smart Serve App and Smart Machine Diagnostics app. All these innovations are aimed at giving our customers a world class ownership experience with our machines and as we go ahead, we will continue to utilise these smart and revolutionary technologies to offer unmatched benefits to customers and end users.

 

Additionally, we have initiated various customer connect programmes and service campaigns wherein our trained service engineers visit the customer site across India and offer Service and Parts support. With this comprehensive range of Excavators backed by a strong product support network, JCB is well positioned to cater to varied applications and customer requirements.

 

 

 

Your strategy to play in a price sensitive market.

 

India presents significant opportunities in creation of infrastructure, both in rural and urban areas. Government’s thrust on building world class infrastructure in the country has spurred demand for our machines in both these segments and these large scale projects demand the best quality output thus, creating a need for machine which are feature rich, technologically advanced and offer the best-in-class productivity. Today, customers are looking at products which offer value for money and all the advanced features. They are looking at an ROI over an extended period. Product Reliability and Support are significant factors in the purchase decision.

 

They look for options that offer an excellent operating experience through ergonomically placed controls. They need equipment that performs reliably and increases their profitability at the same time. Noting this trend in the industry, JCB has introduced a wide range of products which are a blend of technology and digital innovation to meet the demand for world class machines to build India’s Next Gen Infrastructure.

 

In the Excavator Segment, JCB introduced an all new 38T Tracked Excavator with two variants – the JCB 380LC Xtra and the JCB 380LC Quarry Master (QM). This is JCB India’s largest Made in India Excavator. With a heavy duty undercarriage signalling durability and resilience, the JCB380LC Xtra’s is a user-friendly and intuitive machine that offers three lifting modes and four digging modes.

 

Similarly, the JCB380LC Quarry Master has been specially designed for marble and granite quarry applications. It optimises fuel consumption and increases productivity. Robust structures and well-engineered components make this excavator the perfect partner for more power and a stellar performance. Its high strength, heavy-duty bucket handles marble and granite slabs effortlessly. Massive resilient boom and arm reinforcements add the strength needed for round-the-clock performance.

 

 

 

Do you offer equipment finance or do you have tie-ups with finance companies for the same.

 

JCB India does provide finance for equipment through our partnership with leading NBFCs and banks through attractive schemes and offers. NBFCs and banks are an integral part of the growth of our industry. We have been associated with them for many years and look forward to their continued support.

 

 

 

Factors such as safety, operator comfort, ease of operations are crucial in any excavator. What are the steps undertaken by you for providing the same?

 

Customers are looking for machines which are productive, efficient, reliable and most importantly, safe to operate. Also, another important aspect is low machine maintenance as the operational cost of an Excavator forms a significant part of the ownership cost. From the ease of operations and safety point of view, one of the noteworthy features in our range of Excavators is the JCB Livelink - an Advanced Telematics technology that helps our customers to remotely manage their fleets. This state-of-the-art technology enables users to get SMS alerts on their mobile phones or smart devices regarding service alerts, operations and security of their machines. On the design aspect, JCB has made some significant advancement to suit the customer requirement such as robust structures, comfortable operator cabin, and easy access for maintenance etc. JCB provides low effort joystick levers in its range of Excavators and fully adjustable operator seat helps in long fatigue free operation. The cabin is spacious with large internal space and is mounted on viscous mounts to absorb vibrations. Ergonomically placed, low-effort operator controls minimize operator fatigue.

 

In-cab ventilation is provided via a roof hatch and rear sliding window providing the operator with a cool working environment. JCB’s 22T Excavator – the JCB 220LC Xtra has Air Conditioner as a standard.

 

The reliable JCB 380LC Xtra comes with powerful engine and its hydraulic performance gives the power to do more. It has an excellent operating stability while handling bucket full of material, aiding to high output. The wide range of heavy duty buckets can be used as per the different applications & strata to maximise output which is available from 1.4 to 2.3 cu.m. Power boost feature increases hydraulic system pressure to provide higher digging force and lifting capacity when needed.

 

JCB380LC QM has an excellent lifting capacity owing to a combination of high hydraulic power and high operating weight. This enables the machine to easily lift heavy blocks of rocks. It provides 6 per cent more output while handling blocks. The JCB Dieselmax engine provides 3 per cent high fuel efficiency and generates high torque at low speed to suit the job needs.

 

 

 

Future outlook from the industry perspective and company?Which sectors are major demand drivers for your products?

 

Roads and Highways followed by Water Conservation, Irrigation are the leading growth sectors at present. We are hopeful that the coming years will be exciting for the ICE industry with many large scale infrastructure projects such as Sagarmala, Bharatmala, Jal Marg Vikas, Smart Cities and AMRUT housing in the pipeline. Once implemented, all these projects will create favourable demand for construction equipment. Additionally, the significant outlay announced by the Government in Union Budget 2018 for creating physical infrastructure in education, health sector, link roads, affordable housing will continue to boost the sector.

 

At JCB, we are fully prepared to leverage the opportunity with our world class equipment range. Our premier line range of Excavators, Wheeled Loaders and Compactors aims to maximising productivity and profitability for our customers. Our Backhoe Loaders continue to remain the preferred choice for buyers; we have also diversified our product range and introduced revolutionary products in the Material Handling range. These machines are and will continue to be used in several sectors like Roads and Highways, Mining, Ports, Irrigation projects etc. and will contribute towards building of India’s infrastructure.




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