Thursday, September 29, 2022

Interaction - Mukul Dixit, Director of Sales & Mktg, Caterpillar's Global Construction & Infra Div

CATERPILLAR offers customers Total Solutions


Caterpillar has been active in India since the 1930s. Today, together with its dealers, the company employs more than 11,000 people in India, representing nearly every part of Caterpillar’s business. The company’s Indian presence includes state-of-the art manufacturing facilities, high tech research and development, as well as numerous global support organizations. Caterpillar employees, dealers and facilities are located at hundreds of locations to serve and support its customers and respond quickly to their needs. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, MUKUL DIXIT, DIRECTOR OF SALES AND MARKETING, CATERPILLAR’S GLOBAL CONSTRUCTION AND INFRASTRUCTURE DIVISION, speaks about his company’s new launches, emphasis on innovation and a lot more.



Detail us on your new launches at EXCON.


We launched two Next Gen products at CII EXCON 2022. The Cat® 303 CR Mini Excavator and Cat 120 GC Motor Grader which will help deepen the company’s presence in the infrastructure, mining, and energy sectors in India.

The Cat 303 Mini Hex is designed to perform in any challenging condition and terrain where our customers are focused on getting the job done profitably, efficiently and safely. Caterpillar has an integrated portfolio of machines, services and technologies, that support end-to-end sustainable solutions for our customers. The newly launched Cat 120 GC Motor Grader and the range of integrated customer solutions on display at the exhibition are built with foresight and technology to help our customers find the optimum solution for high productivity. They aim to extend beyond customers’ expectations and demands.

Also on display were the new Cat 303 Mini Hex and Cat 120 GC Motor Grader alongside some of our existing range of products including excavators, motor graders, wheel loaders, backhoe loaders and skid steer loaders.



Details us on the highlights of your new launches.


Highlights of Cat 303 CR mini excavator:

  • Cat 303 CR Mini Excavator fitted with Cat C1.1 turbo engine developing gross power of upto18.4 KW @ 2400 rpm.
  • Meets EU Stage V emission standards, offers ‘stick steer & cruise control travel’ mode.
  • Next Generation LCD monitor controls that provide easy to read machine information.
  • Comes with standard features such as Product Link™ systems that track and transmit crucial operating data via VisionLink® to help improve fleet management.
  • Equipped with Roll Over Protection Structure (ROPS) & Tip Over Protection Structure (TOPS) certified canopy as per ISO standards along with other safety features.


Highlights of Cat 120 GC motor grader:

  • The new Cat 120 GC Motor Grader is configured with some of the industry-defining features combined with reliable performance and cost-efficient owning and operating.
  • Works on low cost-per-hour operation mechanism to enhance fuel savings with standard features such as ECO mode.
  • Easy machine servicing with grouped filter locations, extended maintenance cycles, cab comfort options, and simple-to-operate, quick and accurate hydraulic controls.
  • Increased productivity, improved fuel efficiency and increased dependability. Designed with customer preferences in mind while providing customization of the machine for specific uses.



Your company’s emphasis on technology and innovation.


Caterpillar has always been a company giving lot of emphasis to innovation & technology.

Our Backhoe Loader is BSIV as per our government regulations. Our excavators are also loaded with latest technologies like VisionLink® telematics to enable our customers to have complete information about their machines in terms of uptime, maintenance etc. and run their project more efficiently.



After market services as a strategic differentiator.


We also announced, ‘Aftermarket Performance Customer Value Agreements’ (CVAs), to support hassle-free service to customers at any point in the machine lifecycle to help maximize machine performance and utilization. This CVA includes dealer technician support using genuine Cat parts for certain planned maintenance and fluid health management to help identify issues before they cause unexpected downtime. Customers will also have access to helpful machine data and insights which are just one click away – available 24/7 from customers’ mobile phone. Customers can contact their dealer to know more about CVAs and other offers.



Your initiatives on training and skilling of operators.


Through our team and dealer network we are imparting training to operators Pan India to operate our smart machines in the most effective manner.



Your feedback on Excon


The engagements with our customers and all stakeholders have been very satisfying at Excon. Caterpillar as a company offers total solutions to customers and Excon has enabled us to get closer to our stakeholders.



Your future outlook on the industry and company


The construction sector is growing and that’s exactly the reason we have so many products on offer. We see tremendous opportunities to serve our customers who in turn are serving our country to build a Better India.

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