Tuesday, June 15, 2021

Interaction - Moh’d Yaghmour, Marketing Support Manager, Don Construction Chemicals

We are continuously working on the product development to lead the market by offering new products utilizing the latest technologies

 

Manufacturing and marketing innovative construction materials. DCP has operations in North America, Europe, Africa, Middle East and Asia with 15 manufacturing locations and a distribution network to over 35 countries. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, MOH’D YAGHMOUR, MARKETING SUPPORT MANAGER, DON CONSTRUCTION CHEMICALS, speaks about the latest trends, his company’s offerings, future outlook and a lot more.

 

Give us an overview of the tall buildings in India, latest trends and sector challenges.

-High-rise buildings play an increasingly important role in contemporary architecture. Their raising is a necessity for the process of population growth and its concentration in cities, as well as for the high demand for areas in city centers.

-High-rise buildings were often designed in the form of rectangular blocks with glass facades, currently the phenomenon of having “iconic” buildings, which are distinguished by their shape and scale is the trend.

 

 

 

Detail us on the range of tall buildings chemicals and its applications offered by your company.What are the USP’s of your products/solutions Vis-à-vis competition.Advantages of using your tall buildings chemicals in terms of savings on construction cost, time, and labour.

By having our own production facilities, DCP is able to focus on and promote innovation and collaboration to produce high quality products with the best formulations that meet our clients’ needs.

DCP has a total production capacity of 22 million liters of polycarboxylate concrete admixtures per year. Our Synthetic polymers, such as polycarboxylates and acrylic copolymers (PCEs), have versatile chemical structures and can achieve up to 35% water reduction, which is the maximum water reduction available in any product.

Better slump retention (+180 minutes), no need to start with very high initial slump to get better retention and lower stickiness concrete easier in pumping and placing

 

 

 

What is the company’s approach towards innovation, environment and sustainability?

Our commitment to the environment, low CO2 foot print and low dust emissions enables us to operate production close to residential areas where the most stringent environmental regulations exist.

We commit unreservedly to this directive since these residential areas are our homes and backyards. DCP believes that its growth and market objectives will be met by a comprehensive commitment to quality in every aspect of the conduct of its business. This will be achieved by a total commitment from staff at all levels within the organization.

 

 

 

Challenges faced in terms of availability of skilled labour in your industry and how to overcome them.

We never faced such challenge. One of the Company’s Core Values is Teamwork; We listen and learn from each other, and work together to achieve outstanding results.

 

 

Have you launched any new products or launching new products in the near future?

Our research and development centers located at India and at our center are continuously working on the product development to lead the market by offering new products utilizing the latest technologies.

 

 

As a manufacturer tell us about the critical challenges faced while introducing high end products in India? To what extent does cost influence a customer’s purchasing decision?

Indian Market is an intelligent market. Of course, when you want to introduce the new product, you will find some resistance due to the unavailability of time to do actual trials, for example, but in the end, once trials are completed, the customer will find the need for this product.

 

 

Brief us on your manufacturing facilities.

Don Construction Products (DCP) has accumulated over 90 years of experience in developing, manufacturing and marketing innovative construction materials. DCP has operations in North America, Europe, Africa, Middle East and Asia with 14 manufacturing locations and a distribution network to over 30 countries

 

 

Future outlook on the industry and from a company perspective.

Building technology has evolved rapidly much faster than the standards of cement, steel, concrete, and admixtures. DCP aims to enhance its business process, using the latest developed technologies putting DCP in a leading position. DCP is dedicated to providing continuous customer service and support throughout every stage of the construction process. The DCP team will always work hand-in-hand with all parties to ensure all client needs are met without any delays.




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