Tuesday, June 15, 2021

Interaction - Rajeev Gupta, Business Head & CMO, Ecmas Construction Chemicals

ECMAS is a research and technology driven company where innovation is key success factor



R&D is a major reason why ECMAS CONSTRUCTION CHEMICALS has been an industry leader for more than a decade in products such as Adhesives, Concrete Admixtures, Cement Additives, Concrete repair, Grouts & Anchors, Industrial Flooring, Joint Sealants, Protective Coatings, and Waterproofing Systems.  The company is constantly evolving in order to draw on new ideas and innovations in a targeted manner for its customers.

In an exclusive interview to CONSTRUCTION OPPORTUNITIES, RAJEEV GUPTA, BUSINESS HEAD & CMO, ECMAS CONSTRUCTION CHEMICALS, speaks about his company’s offerings, company’s approach towards R&D and innovation and a lot more.



Briefly provide us an over view of the High-rise construction trends in India, challenges and opportunities.

Explosive population growth, rapid urbanization, reducing ground space, and increasing real estate costs have increased the growth of gated communities with high rises (super tall constructions). Demand for taller, better, and sophisticated constructions is increasing in both commercial and residential segments. Constructions are equally going deep to accommodate the growing automobiles.

High rise constructions are gaining popularity increasing the need for high quality construction materials like high performance concrete/self-compacting concrete, precast, and steel structures. Companies are adapting advanced construction methods to fulfil the criteria of sustainability, durability, stability, and maintenance. Thus, giving scope for the manufactures of construction materials and chemicals to innovate and deliver quantitative results.



Briefly give us an understanding of your product offerings for HIGH-RISE construction. Tell us about the unique features in your offerings which ensure smartness in the process of construction.

Being one of the leading manufacturers of chemical solutions and products for construction, we work in close relations with the industry. We have collaborated with leading Real Estate developers in both residential and industrial segments. ECMAS offers broad spectrum of end-to-end solutions for modern high-rise structures. Our products include Admixtures for high-performance concrete and SCC, a wide variety of Waterproofing solutions, Repair & Strengthening solutions, Floorings, Sealants, Adhesives, Thermal insulation, Protective coatings, Synthetic structural fibres, meeting specific project requirements and enhancing durability of construction.



What is your company’s approach towards R&D and innovation? Do you plan to add any new products?

ECMAS is a research and technology driven company where innovation is key success factor. We emphasize and invest heavily on developing and acquiring new technologies to deliver innovative solutions. We are working in close associations with renowned industry experts, research institutes, and laboratories to offer budget friendly, yet technically superior solutions to our clients. We are on a constant look-out for emerging market requirements of the industry and keep ourselves updated to deliver the need specific quality solutions. We have recently added a wide range of locally manufactured Polyurethane Injections to effectively control heavy water leaks and handle challenging situations in underground constructions which received an encouraging response from the clients. We observe more than 70% of our turnover through our innovations and new products.



What distinguish your products vis-a-vis competition?

ECMAS offers all regular and standard industrial solutions competing with national and international players. Our innovative water-proofing solutions include WBD technology (Waterproof, Breathable, and De-humidifying plasters that eliminate the regular waterproofing membranes) for basements and sub structures. Solutions for structural strengthening include FRCM (Fabric reinforced cementitious matrix). Synthetic structural fibres eliminate the need for steel bars in concrete floors, roads, and pavements. We offer performance-oriented products like Polyurethane and Polyurea membranes, spray applied PUF insulations, cool roof, and green roof solutions, and other standard products.



Your assessment of availability of niche products allowing construction of sophisticated structures and the challenges of integrating them into development and redevelopment projects.

ECMAS niche products are catered to the specific project requirements and always puts us a step ahead of the competitors. We offer various products like WBD Plasters, FRCM, Dual performance (Foam + Resin) PU injections, Synthetic structural fibres for concrete floors and concreting applications in tunnelling. WBD plasters provide effective results even at challenging conditions where conventional coatings or sheet membranes fail. ECMASCREED LWD (light weight, waterproof and heat insulating screed) is an ideal solution for waterproofing of sunken areas and terraces. ECMAS HI FINISH is a unique, breathable, 100% waterproof and drying wall putty which provide a smooth finish to walls which are subjected to heavy rainfalls, dampness, or efflorescence.



Tell us about some signature projects where your products have been used due to niche requirements in design and structure and the difficulty in building it.

With more than 37 years into the industry has given us numerous opportunities to work with many prestigious and reputed corporates and real estate companies across India. We have handled various residential and commercial projects. Our infrastructure projects include Airports, Metro Rails, Dams, Flyovers, Bridges, CC roads, etc. We have taken up and successfully completed government projects under CPWD, PWD, NBCC, AAI, DMRC, CIDCO, etc.



Briefly tell us about your manufacturing units – location, size, investment, technologies etc.

ECMAS is a fast growing multi-faceted and a diversified group headquartered in Hyderabad, with operations across India. Over the past four decades we have focused on increasing our manufacturing capabilities to meet the needs of our loyal client base. We have marked our presence in the manufacturing and supply of unsaturated Polyester Resins & Fibres to FRP industry, and Construction Chemicals. We have made collaborations with various international institutes and organizations to add value propositions to the Indian construction industry. Our state-of-the-art Research and Development unit is located 20 kms from the main city of Hyderabad. Domain specific production units are spread over 18 acres of land, enabling the research & development of advanced solutions to complex, challenging problems.



As a manufacturer tell us about the critical challenges faced while introducing niche, green, and energy efficient products in India. To what extent does cost influence a customer’s purchasing decision.

The lack of awareness about the construction chemicals, cost conscious behaviour of majority real estate developers pose a challenge to the manufactures of construction chemicals. A service gap in the monitoring of standards and codes within the industry, and presence of unprofessional players that offer inferior solutions is affecting the manufactures to a great extent. Also, there is an increasing focus on affordable mass housing projects, leading to the demand for cost effective solutions.



Your future outlook on the high-rise construction and from a company perspective.

We are optimistic about the future of construction chemicals industry in India. Growing real estate market, and effective regulatory authority functions are leading towards constructions of superior quality. Transparency in the construction quality by the developers is giving way for the usage of quality construction materials and equipment. Excellent growth potential in the real estate industry has led to tough competition among the builders, who no longer compromise with the building standards. Rapid growth of high-rise constructions and emerging building codes, there is a growing demand for high performance, energy efficient and green products. With basements becoming deeper and deeper, we are facing challenges to control underground water and making structures leakproof. Thus, the demand for high performance waterproofing solutions in increasing exponentially for UG structures. Similarly, there is increasing focus on enhancing thermal comfort yet controlling the air-conditioning costs leading to new trends such as green roofs and cool roofs which require effective waterproofing along with thermal insulation. There is an increasing need to look for alternative construction materials which can reduce or eliminate the use of Cement and Steel and can make buildings more energy efficient.

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