Saturday, September 26, 2020

Interaction- Dheeraj Panda, Dir-Sales, Mktg & Customer Support, SANY HEAVY INDUSTRY INDIA

 

Sany machines are designed for working in tight spaces with best in class productivity & fuel consumption

 

 

 

Sany Heavy Industry India Pvt Ltd (Sany India) is a wholly owned subsidiary of Sany Heavy Industry Co Ltd (SanyHeavy Industry), China. Sany India was incorporated in 2002 today; it offers the widest range of Construction Machinery in India & South Asia. In 2009, Sany India invested more than INR 500 crore to develop infrastructure for R&D, Manufacturing, Quality Inspection, Testing and Service at their manufacturing facility in Chakan, Pune. Through this facility, the company operates in multiple Business verticals viz: Earthmoving Machinery, Hoisting Machinery, Piling Machinery, Concrete Machinery, Road Construction Machinery, Port Machinery and Mining Machinery. Presently,  Sany India offers products like excavators, truck mounted cranes, all-terrain and rough terrain cranes, crawler cranes, piling rigs, compactors, reach stackers, rubber tyred gantry cranes, rail-mounted gantry cranes, mining equipment, and many more. The company has already established a strong network of 28 dealers across India to cater to the growing demand and provide support to all its customers & associates.Dheeraj Panda, Director – Sales, MKTG & Customer Support, Sany Heavy Industry India Pvt. Ltd, in an exclusive interview to CONSTRUCTION OPPORTUNITIES, speaks about his company’s Mini Excavators, cutting edge technologies and a lot more.

 

 

Give us an overview of the Mini Excavators industry in India, latest trends and market dynamics

 

Mini excavator sales have continued to increase for the last 10 Years in succession with 1400 units sold in 2019. It is expected that the growth will remain in this segment and volume will increase upto 2500 units by 2023.

 

Government’s aggressive focus on infrastructure development will be the key growth driver in this segment with the following

 

•  Smart cities in the pipeline & increasing infrastructural investment in road construction and housing projects will ensure growth of the mini excavator market in India.

 

•  Demand for these machines will further emanate from niche applications such as plantations, and in populous urban areas where space is a major constraint.

 

•  In addition, these machines are also used in agricultural applications and construction activities. With the increasing shortage of manual labour, dependency on machines will continue to rise which will help grow the mini excavator market in the future

 

The government’s focus on rural and urban infrastructure development, power, irrigation and drinking water, and its various programs such as AMRUT and Smart Cities, ‘Swachch Bharat’, PMAY-G, DDUGJY, PMKSY, PMGSY, BharatNet, JalJeevan Mission, Metro & Rail network enhancement will further boost the growth in future.

 

 

 

Tell us about the range of Mini Excavators offered by you, in terms of types, capacities and applications

 

We offer 4 models in 2T to 5T (SY20C, SY26U, SY35U, SY50U) excavator segment to suit multitude of job requirement. These machines are used in various real estate applications, Municipal works, utility pipeline & cable laying & some of the agricultural applications. One of the major applications other than mentioned above are Tea & coffee plantation.

 

 

 

Cutting edge technology featured in your machines. What distinguishes your equipment from competitors.

 

Sany machines are designed for working in tight spaces with best in class productivity & fuel consumption. Sany Mini excavator models come with zero tail swing or short tail swing for working in constrained spaces. Efficient engine & its superior synchronization with Load sensing hydraulic system, ensure superior machine performance with optimum fuel efficiency.

 

 

Factors such as safety, operator comfort, ease of operations are crucial. What are the steps undertaken by you for providing the same.

 

We have built up various safety features to ensure operator safety. The machines are also equipped with ergonomics operator space& lever design for best in class operator comfort & ease of operations.

 

 

 

Aftermarket services as a strategic differentiator.

 

We have continuously improved our after sales support in terms of geographical coverage, quality of service & timely parts availability.  

 

 

Which sectors are major demand drivers for your products.

 

Major demand drivers are Real Estate and Agricultural sector.

 

 

Your strategy to play in a price sensitive market.

 

Our strategy in price sensitive market is to ensure that overall owning & operating cost for the customer is best in the market to help our customers improving their bottom line. 

 

 

Are you tied up with any equipment financing companies to help potential buyers with equipment purchases

 

Yes, we have MOUs with various banking & non-banking finance companies with nation-wide presence.

 

 

Your outlook for the rentals market.

 

It has high potential as these machines are mainly used in agricultural applications and construction activities. With the increasing shortage of manual labour, dependency on machines will continue to rise which will help grow the mini excavator rental market in the future.

 

 

Future outlook from the industry perspective and company?

 

We are very confident about the growth of Mini excavator segment to grow to 1600 machines in 2020 & reach level up to 2500 units by 2023. Sany is well-poised to gain market share with our excellent product offerings & continuously improving after sales support.

 




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