09 December 2019

Table of Contents for Post Excon 2017





Interaction- Miron Thoms, VP & Had of Volvo Penta India

For Volvo Penta it’s a ‘growing’ Market

 

The most important development in India’s ECE sector this year was Volvo Penta rolling out its first ‘Made in India’ 5-and 8-litre engines at its Pithampur manufacturing facility. Global concreting pumps’ major Putzmeister, and Indian global mobile cranes’ major TIL, were first recipients of their ‘Made in India’ Volvo Penta engines. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, MIRON THOMS, VICE PRESIDENT & HEAD OF VOLVO PENTA INDIA, outlines benefits OEMs can derive from their engines, and discusses how India is a ‘growing market’ for his company.

 

 

Briefly, tell us about Volvo Penta in India:

 

The Volvo Group has 400 different Service and Sales points, we have three manufacturing sites, and we have invested `2,500 crores in India since our presence here. In 2018 Volvo will celebrate its 20 anniversary in India and the first company from Volvo Group here was actually Volvo Penta.

 

I especially would like to point out that Volvo Penta has started the production of engines in India to introduce a premium high quality engine made in India. We do not compromise on quality or global standards when we made the decision. Indian OEMs expect a high standard from Volvo Penta and we are now able to deliver that from India even for export. Globally the Volvo Group manufactures 1500 engines per day, of which around 10 per cent are delivered to external customers by Volvo Penta and 90 per cent stays in Volvo products you have just seen. In order to achieve our ‘zero faults manufacturing target, the heart of the engine is assembled by robots. Globally we have an even 50-50 split between our two segments, industrial and marine engines. India is due to its strong demand for industrial engines more 80:20, i.e. industrial and marine engines respectively. India is a very important market for the Volvo Penta industrial segment and we foresee a strong growth in the coming years. I personally believe that “Everybody deserves a high quality Volvo Penta engine.”

 

 

 

Tell us about Volvo Penta engines.

 

Our motto this year is ‘Make in India,’ these two engines (5-and 8-litre engines) come from our Pithampur factory. I just want to show the biggest benefits we provide to our customers. In general different engine manufacturers also produce kilowatts as we do, but the main difference is we have a modular driveline concept. That enables our customers a very easy installation and a modular engine room design; a huge economy of scale benefitfor our OEMs. We support the design stage and first installation with our highly motivated and skilled team, the OEM is not alone in their R&D process. We offer application engineering support from day one of the development phase. Helping the OEM in the design process before the first engine is delivered and the first product is built avoids unnecessary design changes down the line. Also there will be an engineer on site from Volvo Penta helping the engineering team of the customer to install the engine. We have developed our engines for a modular driveline concept, meaning all interfaces are identically for the D5 and D8 engine from Pithampur, only the length of the engines are different due to 4- and 6-cylinder inline configuration. Even the flywheel housings are the same including multiple PTO options up to 600 Nm. This enables the OEM to design a global driveline for different markets with the same engine room design. The OEM’s customers have in addition a benefit as the D5 and D8 spare parts are identical and interchangeable.  Our factory in Pithampur is able to deliver close to the OEM to their exact needs, from a naked base engine to a fully optioned and customized powerpack.

 

 

Typically the homologation of your engines for OEMs, how long does it take to integrate it with their product development?

 

The timeline for a R&D project changing the driveline is up to the engineering capacity of the OEM. Typically from the first study to the final serial produced product it will take around 12 months. In order to decrease time to market for our OEMs Volvo Penta supports the engineering departments with our application engineering resources and we o_ er this service free of charge as part of our partnership. During the integration process we customize the engine configuration and options. We deliver then everything out of our Pithampur factory so we are a “one stop shop” for our customers; warranty, purchasing and supply out of one hand. For example we do have di_ erent cooling systemoptionsfor rough conditions like mining and construction. Your strategy to play in the Indian market. We have a segment strategy; we are targeting amongst others the construction and power generation, etc. The strategy to go to segments has several advantages. One advantage is that we understand the segment, we are focused on the segment and we can help the OEM to build the best product for his customers. Even with the best engine in the world, the application is only as good as the driveline is designed. And we want to make sure when we set a Volvo Penta engine into an application, that this application will be the best product in the market for the end customer, with best in class efficiency, productivity and fuel consumption.

 

 

You have been working in other global markets too. How does India compare with other markets in manufacturing competitiveness?

 

Due to frequent emission regulation changes in Europe since 2011, OEMs have spent a lot of resources on their driveline instead of their core application. But this challenge will also come to India with future emission regulations already in the pipeline. In general the level of engineering knowhow in India is comparable to other global markets. The engineering teams of our customer base are extremely professional and easy to work with.

 

 

Do you plan to have product development and design center here?

 

We already do. We have 1,000 engineers from Volvo working over here in India. They support the Volvo Group in different areas of expertise globally and have also been part of the engine development program that is now being delivered directly from Pithampur.

 

 

Is this a ‘Buyers’ Market’ in India right now?

 

For Volvo Penta India is definitely a growing market, especially asthere is an increasing number of OEMs powering their applications with our engines. Also I would like to mention that the current economic reforms undertaken by the government of India are a great benefit for this country. The proof of these reforms is reflected in the upgrade of India’s rating by Moody’s and I believe that this will also be positive for our growthstrategy in 2018.This will lead to benefits for end customer in the years to come.

 

 

Your strategy to play in the Indian market.

 

We have a segment strategy; we are targeting amongst others the construction and power generation, etc. The strategy to go to segments has several advantages. One advantage is that we understand the segment, we are focused on the segment, and we can help the OEM to build the best product for his customers. Even with the best engine in the world, the application is only as good as the driveline is designed. And we want to make sure when we set a Volvo Penta engine into an application, that this application will be the best product in the market for the end customer, with best in class efficiency, productivity and fuel consumption.




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