28 February 2020

Table of Contents for Industry Focus: Off Highway Equipment

Spotlight- Caterpillar

Caterpillar Strategy for Utility Segment

Very few global OEMs have developed brands specifically for the utility segment in emerging markets with competitive pricing focused on affordability. This is the bottom-of-pyramid segment which has very high volumes. As an early bird in this segment in India, Caterpillar will reap major benefits in the long run. SANKAR R, INDIA SALES MANAGER – SEM PRODUCTS, CATERPILLAR, discusses virtues of their award winning SEM product line specifically developed for the Indian market.


With the increased government spend on infrastructure projects, more and more new players are entering the Indian market and take up smaller contracts. These customers are on the lookout for ready-to-run reliable and affordable products at an affordable price. Their expectations on the product life cycle, product support, and technology solutions, are different compared to the traditional (life cycle value and performance) customers. Caterpillar understood this customer segment and is launching a series of earthmoving products under the SEM brand. To start with, in 2017, Caterpillar has launched SEM919 Motor Grader, SEM816 & SEM822 Track Type Tractor, and SEM656D Wheel Loader.

SEM is a brand owned by Caterpillar and SEM products are manufactured in Caterpillar Qingzhou Limited (CQL), one of the 22 facilities for Caterpillar in China. CQL became a 100 per cent subsidiary of Caterpillar in 2008, ever since, there has been a series of product development lead by Caterpillar engineers taking the legacy technologies from their drawing board. Currently CQL manufactures 12 models of Wheel Loaders, 3 models of Motor Graders, 3 models of Soil Compactors, and 2 models of Track Type Tractors. India specific models have been developed in 2017 and after ARAI approval, SEM919, SEM656D, and SEM 816, are being launched.

SEM656D is the flag ship model of SEM - which won the “Caterpillar Chairman Quality Award” with typical improvements on fuel economy, productivity, and comfort. It is powered with Weichai Stage III engine with electric fan as standard. With high fill factor of its bucket, 656D ensures more productivity for lesser fuel burnt. The powershift countershaft transmission is made in-house and is best-in-class heavy duty axle which provides a more reliable and sturdy product suiting various rugged operations. It is equipped with quick coupler attachments for various work-tools like pallet forks, log gripper, hay fork etc,

SEM919 is 190HP net power Bharat Stage III motor grader with 12 feet blade as standard. It has load sensing hydraulics with Caterpillar patented valve, provides more comfort for the operator, and reduces fuel consumption. Rigid box structure and in-house made tandem axle ensures longer life and ease of maintenance. It has various fuel saving components like hydraulic fan, priority valves and axial piston pump. Efficiently positioned control levers enable the operator to modulate the implements with less effort and be more productive. Its "A" frame designed drawbar provides more strength and 7 hole link bar provides best in class blade positioning.

SEM816 is first of its kind dozer in the utility segment equipped with hydrostatic transmission, and components from world class supplier. It is powered by 160 HP Weichai engine. Maintenance free undercarriage components reduce periodic maintenance costs. Oil cooled wet disc brakes enhance serviceability of the machine. All movement of the machines are controlled by a multi-functional joystick with speed recall option, which enhances productivity of the machine. Semi universal blade is suitable for slot dozing, land clearing, and stock piling applications.

"SEM will offer our customers the deeper portfolio of product offerings to match their application needs as we are committed to do everything possible to help our customers succeed as they enable build a new India"

Vivek V, Country Manager, Caterpillar India.

“SEM products provide best-in-class products for utility segment, where the customer is looking for low cost per unit of work done. SEM products follow rigorous design and validation process of Caterpillar. As a differentiating element in the class it operates, SEM also offers basic telematics option. Globally SEM products have been successful with the efficient network of Caterpillar dealers, with the renewed focus on India and its commitment to meet customers’ expectations, SEM would be a key contributor to India’s huge step on Infrastructure growth plans” underlines Sankar R, India Sales Manager – SEM Products, Caterpillar.



The SEM656D is the flag ship model of SEM - which won the “Caterpillar Chairman Quality Award,” with typical improvements on fuel economy, productivity and comfort. SEM656D replaces the legendary 650B which has sold over 40,000 units across the globe. Virtues include

  • Up to 17 per cent better fuel consumption compared to previous generation
  • Up to 110 per cent more productivity w/ Performance series bucket
  • Modern, comfortable new GEN cab
  • High ambient cooling package (up to 50 degress put symbol) as standard


Specification Overview

  • Operating weight 17,100 kg
  • Rated power- 217 hp
  • Engine - WeichaiStage III
  • Rated load – 5,000 kg
  • Standard bucket size – 3.0 m³, Coal Bucket – 4.5 m³


Salient Features:

  • Low speed engine with E-fan for engine cooling, 5-10 per cent fuel saving
  • Best-in-Class Caterpillar manufactured SEMTR200 counter shaft transmission designed for durability
  • In-house manufactured SEMSO32 Axles, designed for heavy duty applications
  • Single Load Sensing Hydraulics with variable displacement piston pump for steering, provides fuel saving of 5-8 per cent
  • Caterpillar patented modular cooling system provides individual cooling for engine, hydraulics and transmission
  • World Class pressurized A/C cabin with improved visibility and operator comfort
  • Performance Series bucket provides 110 per cent capacity to ensure more production at any given time
  • Range of options to choose including; Quick Couplers, Side Dump Bucket, Log Gripper, Pallet Forks, and Product Link.



Designed and developed by Caterpillar Qingzhou Limited, SEM 919 was launched in 2012 for Chinese and Russian markets. With growing demand from other emerging markets, CQL started exporting to Africa, Middle-East, and Latin American countries. Bharat Stage-III ARAI compliant SEM919 was developed and launched in India from June 2017.

  • Caterpillar patented PPPC Hydraulic System
  • Best in class implements
  • Hydraulic driven engine fan
  • Maintenance free heavy-duty tandem axles


Specification Overview

  • Operating weight 15,070 kg
  • Rated power- 188 hp
  • Engine –Shanchai Stage III
  • Mold Board – 12’ Blade


Salient Features:

  • Low speed engine with hydraulic-fan mounted at the rear ensuring better heat exchange and isolating operator cabin from the heat
  • Proportional, Priority, Pressure-Compensated (PPPC) hydraulic system, provides simultaneous and efficient implement operations without increased fuel consumption
  • Load sensing piston pump ensures implements operation at even lower engine speeds, saving fuel by 5-8 per cent
  • AC cabin with improved visibility and adjustable consoles
  • In-house manufactured maintenance free tandem axles
  • Safety is ensured for all Service access areas, as the DNA of Caterpillar



SEM816, leverages a Caterpillar designed hydrostatic drive system with electronic control technology.

Launched in 2011, SEM816 is being exported to more than 40 countries, and is now available in India.

  • 0 -10 kmph, infinite speed
  • Electronically controlled hydraulic system
  • Hexogonal design AC cabin
  • High ambient cooling package (up to 50 deg put symbol ) as standard
  • Maintenance free undercarriage


Specification Overview

  • Operating weight 17,230 kg
  • Rated power- 160 hp (net)
  • Engine –Weichai WD10
  • Blade – 4.3 m³ Semi Universal


Salient Features:

  • Single Joystick for hydraulics, Rexroth variable piston pump and motor ensures fuel savings of 5-10 per cent
  • Infinite speed and speed recall button ensures more productivity
  • Longer life of undercarriage components is ensured with maintenance free components sourced from Caterpillar
  • Pressurized AC cabin ensures dust free, lesser noise operating environment for the operator’s comfort
  • Range of implements available for varied applications


For more details visit:

Website: www.semmachinery.com

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