11 July 2020

Interaction- Junichi Kyushima, MD, Toshiba Johnson Elevators India

Toshiba is renowned for its Hi-Tech elevators


Known for its innovative technology, global major in the E&E market, Toshiba Johnson is emerging an entrenched player in the Indian market. In an exclusive interview to CONSTRUCTION OPPORTUNITIES,

JUNICHI KYUSHIMA, MD, TOSHIBA JOHNSON ELEVATORS INDIA PVT. LTD, discusses their latest technology, and outlook for the Indian market.


Your product portfolio of E&E products for the Indian market.

Toshiba Elevators commenced its Indian operations only in early 2011, however we ensured that there is a complete range of vertical transportation solutions available in order to match up the host of requirements that were expected to be set forth. In fact our maiden project, ‘One Avighna Park,’ in Mumbai itself houses elevators with speeds of 360 mpm, so far our fastest sold in Indian market. Premium III series machine roomless*, compact machine room – gearless elevators range from capacities 544 kgs ~ 2000 kgs. Alongside, we also focus on marketing our newly launched product - Elcosmo-TJ. This product is exclusively designed to meet the requirements of low and mid-rise buildings such as mid-sized offices, residential buildings and retail stores - also known as the upper middle segment. In past few years, this segment has witnessed a steep growth in demand. Our product portfolio also consists of Indoor / Outdoor type escalators and robust moving walks to carry out mass people traffic management at public areas viz. malls, airports, metros etc.


Some innovative technology/product developed by your company, especially niche applications in terms of safety, intelligent traffic management solutions, and Smart technology.

When it comes to design and usability of our Elevators and Escalators, safety is of supreme importance and to achieve this our elevators are equipped with numerous safety features like; automatic rescue device, power failure emergency operation, three dimensional infra-red light curtains, over-speed protection, automatic landing to the nearest floor in case of system failure, etc. Going by our legacy of developing sustainable and environmentally conscious products has led us in introducing technologies into the market at a steady rate. Destination control system [DCS] is one such technology and India market was the first to experience Toshiba’s DCS at Liberty Tower, Navi Mumbai, amongst other international markets. Globally, Toshiba is renowned for its fastest elevators supplied at Taipei 101 - Taiwan travelling at 1010 mpm, high speed elevators at Tokyo Sky Tree – Japan [tallest broadcasting tower in the world], largest capacity elevators [90 passengers] at Sumitomo Fudosan Roppongi Grand Tower – Japan, and first double deck elevators with floor height adjustment at Shanghai World Financial Center -China. 


Your outlook for the Indian market. Which segments will be the biggest demand drivers for your products.

India is the second largest market for elevators and escalators in the world. The demand is growing steadily at an approximate CAGR of 8~10 per cent.  Buyers and end-users, both are becoming brand conscious and recognizing the need for high quality and safe vertical transportation systems, especially in the high rise segment. Residential sector has been and continues to be the biggest shareholder [nearly 80 per cent] of the Indian E&E market. Other than residential, commercial office space and infrastructure segment are next big contributors to the industry. Governmental reforms, viz. developing 100 smart cities and affordable housing for all, will give tremendous boost to the growth of Indian elevator market. With consistent urbanisation happening in Tier II / III cities and metros turning into megacities, elevator market foresees a plethoraof opportunities for growth both in terms of volume as well as technology.



Importance of aftermarket services in the Indian E&E market.

After sales service is fundamental for any elevator / escalator to perform to its best. Essentially the elevators should be serviced by their  OEM’s, to improve the longevity of the equipment and efficiency. After-all elevators have to carry lives in vertical direction at greater speeds, so ensuring total safety is highly critical. From supplier’s point of view, after sales service levels determine our chances of repeat business and help us build a brand image that is highly prestigious and reliable.  



What kind of government policy would foster growth of the E&E industry in India.

Taking inference from past experiences, it is observed that delays in completion of projects or indefinite hold on them often leads to irrecoverable losses been incurred by the property buyers as well as by us, the suppliers. Newly implemented RERA [Real Estate Regulatory Authority]Act, 2016 is expected to bring more transparency in real estate industry with developers maintaining strict adherence to the timelines of the project. This will put the elevator / escalator suppliers in a much better position and help us plan our resources and budgets in an optimised mode.



What are your USP’s vis-à-vis competitors.

Over the last decade, Indian elevator industry has experienced an exponential shift in terms of value proposition that the clients / users look forward to. Our target market has always been the premium and upper middle segment. In this segment the customers seek for a total vertical solution provider rather than a mere elevator supplier. We specialise in designing bespoke elevator solutions in terms of both, technology as well as aesthetics, engage ourselves at a very early stage of the project, and have dedicated project management approach to execute it on time. One such successful example is the prestigious ‘Godrej BKC’ wherein we’ve supplied 22 elevators packed with all modern technological features and an unmatchable customised aesthetic appeal. Some of the exclusive features that our premium series elevators offer are; the product is Lead free, uses active roller guides instead of guide shoes which eliminates the use of lubrication oil and is 100 per cent RoHS compliant.

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