31 March 2020

Interaction- Sachin Nijhawan, VP & Business Head, Mahindra Construction Equipment

Mahindra EarthMaster has many firsts


Despite being a late entrant in the backhoe segment, Mahindra has made major inroads in the Indian market by gaining 4th position in the segment in as many years. The EarthMaster is truly versatile and is competing well with its peers. In an exclusive interview  SACHIN NIJHAWAN, VP & BUSINESS HEAD, MAHINDRA CONSTRUCTION EQUIPMENT, discusses with CONSTRUCTION OPPORTUNITIES the inputs that went into building a robust machine.


Range of backhoe loaders offered by your company, in terms of types, capacities, and applications. Do you offer equipment finance to prospective buyers.

Mahindra Construction Equipment , with its Mahindra EarthMaster backhoe loader, has helped the industry to break free from limitations of old technology. Available in five different variants – VX, SX, SX 4WD, SX 4WD 6in1 bucket, and TX, with a slew of attachments make our backhoe loader a truly versatile machine. As part of value added service to provide ease of financing, we have tie-ups with multiple equipment finance companies and nationalized banks, apart from Mahindra Finance to help prospective buyers for funding.



What are the USP’s of your vis-à-vis competition

Innovation is the order of the day and we provide products and services which help the industry to rise. It is for the same reason that we came up with backhoe loaders (after four years of research and over 20,000 hours of machine testing) which offer best-in-class fuel efficiency (4.5* litres per hour).

Mahindra EarthMaster, has many firsts. We were the leader to provide telematics for remote care and joystick for ease of operation in the traditional backhoe loader segment. With the launch of our telematics system DigiSense, our equipment will be loaded with advanced technology to track performance on real-time.

Further, withbetter technology and design enhancements, our equipment is able to lower lubricant refilling requirement with extended service intervals, reducing overall maintenance cost and improving total cost of ownership.



Safety features and operator comfort in your machines.

We believe in providing value add to customers right from product development by utilising the best technology, hence our EarthMaster is a truly personalised machine with ergonomically designed cabin for higher operator comfort, larger storage space, and new age digital cluster that helps the operator to identify and trouble shoot problems by reading messages and hearing warnings in six different languages.



Your approach to implementing ‘Make in India.’

Mahindra’s strong R&D department with over 2000 engineers and decades of experience in engineering products that last long and provide great value, has made us attain a feat of developing a truly ‘Made in India’ backhoe loader without any overseas collaboration. Our engineers studied all applications of construction machinery in India and designed the EarthMaster to meet the toughest duty needs of Indian contractors. This is backed by not only the state-of-the-art manufacturing facility and processes, but also the rigorous testing schedule.



How do you expect the market to shape up through 2017 onwards.

The construction equipment sector in India is growing at a scorching pace, driven by huge investments in infrastructure development. The Indian market is expected to grow by a CAGR of 6.2 per cent during the 12th Five Year Plan (2012-17). Construction equipment is dominated by backhoe loaders accounting for 40 per cent of the total demand, and is expected to grow as it is a versatile machine. Decreasing availability of manual labour and increased demand for mechanisation are expected to boost demand for backhoe loaders considerably.

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