Monday, April 12, 2021

Interview - Xu Jia (MMI Shanghai)

bauma China 2014 show will take up an area comparable to 42 football fields


Xu Jia, Deputy Managing Director, MMI Shanghai offered SHRIKANT RAO a perspective of the performance of the various editions of bauma China since it premiered in that country twelve years ago. 


On the impact and performance of bauma as a global construction equipment fair brand in your country:

bauma China,the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment has been held six times since its premiere show in 2002. And the exhibition area has been expanded from 40,000 sqm in 2002 to 300,000 sqm in 2012, hence it became the first show that covered all the available exhibition space of the Shanghai New International Expo Centre (SNIEC). bauma China not only provides an international platform for exhibitors and visitors from all over the world to communicate, to do business and to build sustainable success, but also promotes the development of the Chinese construction machinery industry. The successful history of bauma China in the past ten years has also witnessed the sustained prosperity of the Chinese market and led to the take-off of the Chinese construction machinery industry. As Xitian Sun, Chairman of China Council for the Promotion of International Trade-Machinery Sub Council at bauma China 2012, said: “It is a successful international cooperation model between China and Germany.”


On the conduct of the most recent bauma event in terms of location, exhibition facilities offered, display area and capacities:

The most recent bauma China was held in 2012. bauma China 2012, which was successfully held from Nov 27 to 30, 2012, attracted 2,718 exhibitors from 38 countries and around 180,000 visitors from 141 countries. As compared to bauma China 2010, the 2012 edition showed an increase of 46 per cent in terms of exhibitors and 16 per cent in terms of visitors who gathered on the 300,000 sqm exhibition area of the SNIEC. The SNIEC features 17 indoor halls of 200,000 sqm, an outdoor area of 100,000 sqm, 3 main entrance halls, 7 parking areas available for 4730 cars, 20 loading bays for trucks directly driving to the halls, 51 meeting rooms suitable for middle/small meetings, forums and cocktail parties. The advanced facilities provide convenient service and smooth operations.


On the next edition of bauma China:

The next event, bauma China 2014, the 7th International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment, will take place from November 25 to 28, 2014 at the SNIEC. This year’s show is taking up a total of 300,000 sqm of exhibition area, comparable to 42 football fields. Nearly 3,000 exhibitors from about 40 countries/regions are expected to showcase their latest products to almost 200,000 visitors from 150 countries/regions. The show statistics will once again underline its position as the number one trade show in Asia. bauma China 2014 is ready to facilitate enterprise restructuring and upgrading.


On the future outlook for brand bauma: bauma China contrives to provide the exhibitors and visitors with the efficient platform to exchange the latest products and technologies, to discuss and solve the common problems of current development, to facilitate the growth of Chinese construction machinery market. bauma China will strengthen its exhibition service to be more intelligent, expand marketing promotions via new media and various channels, and get closer to the customers and know more their real requests via social communication tools/ survey to adjust the planning strategy, to build sustainable success with the construction machinery industry.


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