Saturday, January 23, 2021

Interaction-PL Muthusekkar, MD, Nord Drivesystems

PL Muthusekkar, Managing Director, Nord Drivesystems and Amit Deokule, General Manager - Sales receiving the award from Chris Sleight, Senior Consultant, Off-Highway Research (UK) and Samir Bansal, GM - India, Off-Highway Research


Our customers get the same quality and the same product worldwide

Nord Drivesystems Pvt. Ltd. (NDPL), the 100 per cent India subsidiary of Getriebebau Nord, a global leader in drive systems was established in the year 2005 at Hinjewadi, Pune to service customers in India locally and in the SAARC countries. The company’s client spread includes almost every industry such as steel and metals, infrastructure, cement, packaging, airports, pharma, chemical, pumps, effluent treatment, material handling, robotics, cranes, automobile, dairy, beverage, packaged food, agriculture, and many more. The company recently won the award for the Best Component Supplier at CONSTRUCTION OPPORTUNITIES EXCELLENCE AWARDS 2016.
responded to PANJAMI VIVEK queries on his company’s product offerings and future outlook.


On your assessment of BAUMA CONEXPO INDIA 2016 as a trade fair and business generator

For NORD this event has been a great success, we received a good response and promoted our newly launched MAXX Drive industrial gear unit. Moreover, our newly inaugurated service area gives value addition for our new as well as our existing customers. This year customers will get a new and better service experience with our LAST Mile Services. 


Elaborate on your products and technologies launched at BAUMA CONEXPO INDIA 2016

NORD launched our MAXX Drive product few months before in MMMM exhibition which promoted in this BAUMA CONEXPO exhibition this technology changes the drive & motion words the advance features as below:-

  • Greater precision due to FEW optimised  Torsionally rigid housing.
  • Unicase one – piece housing design up to 271000Nm.
  • Lower weight than jointed housing gear unit.
  • Longer bearing life than jointed housing gear unit.
  • Various seal systems, E.g. Taconite.
  • Noise – optimized bevel gear (HPG/Wiener)
  • Optional Axil or Radial Fans
  • Greater reliability through the use of synthetic oils, lower maintenance due to longer oil life.
  • Option for attaching the flange- mounted pump (For oil supply to the bearings) for longitudinal.


On the takeaways from the event

In this four days event NORD has generate good number of leads along with a great experience and better relations build with our existing customers as well as participants, also we learned new ideas, promotional activities and tactics for marketing.


Your views on the construction equipment sector opting for web based marketing solutions

Currently market is adapting the digitalisation and this helps to individual as well as industries web based marketing is also boomed in upcoming years.

Today the world has become a global market, in which technology is available across the globe. The transformation is taking place everywhere.

For us, one can buy our product in any part of the world from 46 companies of Nord in 36 countries. The customers get the same quality and the same product worldwide. We also have ‘one product global warranty’ concept.


Future Outlook for your company and industry.

In the current scenario, the two major issues are demonetisation and the GST Bill. It is expected that the spill over of the demonetisation topic will last for at least first two months of 2017. GST will also have an impact for over three months. Putting this aside, we are positive about the growth for the industry. In the wake of the demonetisation, GST and other issues, we will have to wait for 2018 to be the record-breaking year for the industry with a double-digit growth.


Winner of Best Component Supplier Award at Construction Opportunities Excellence Awards 2016


NORD DRIVESYSTEMS Decentralised Drive Snapshot:


  • High safety function
  • Position control
  • Servo mode
  • System bus
  • ISD control
  • Energy-saving function
  • Reversing mode
  • Protection function


 Setting Standards in decentralised drive technology:

  • Decentralised drive technology for all drive applications from a single source
  • Seamless interaction of all components
  • Communication via a common system bus
  • Identical optional modules for use with all series
  • Same operating interface and diagnostic tools
  • “Look & Feel”
  • Uniform parameters
  • Common operating concept
  • Common design concept

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