18 October 2019

Interaction-Harpreet Singh Wahan, GM-Sales & Marketing - India, Murphy by Enovation Controls

Our Application Knowledge and the effort put into understanding the customer’s needs sets us apart

Murphy by Enovation Controls is a 75 year old Technology focused company that provides Instrumentation, Controls and Management solutions to a wide spectrum of industry segments. HARPREET SINGH WAHAN, GENERAL MANAGER – SALES AND MARKETING – INDIA, MURPHY BY ENOVATION CONTROLS spoke to CONSTRUCTION OPPORTUNITIES on his company’s products and future plans.

 

Briefly tell us about your product offerings and the key features/USPs that have contributed in strengthening and maintaining your stronghold in the market?
We work with several Equipment and Engine majors providing them Displays, Controllers, I/O Modules, Sensors and Equipment Management solutions. Though we make class leading Hardware, we believe it is our Application Knowledge and the effort put into understanding the customer’s needs that sets us apart.

 

 

Briefly give us an understanding about your manufacturing units?

We are headquartered in Tulsa, Oklahoma in the United States and have Sales, Manufacturing and Engineering facilities around the world in the Europe, China and India.  

 

 

Give us an understanding of your company’s performance this year and your outlook going forward?

We have been in India for close to 6 years now and have a pretty good understanding of the Indian marketplace. Moving into 2017 the Mining, Construction and Material Handling Equipment Industry has a very positive outlook to it.

The governments focus on Infra development has resulted in considerable activity on the ground and this should result in improved sales for the equipment manufacturers in coming 6 – 8 months.

To cater to this, we have this year increased our Application engineering strength in India by 20 per cent and should take it up again in 2017.

 

 

Any specific investments (in rupees) made by the company towards product launches, up-gradation, etc, and if yes, how much?

Murphy has added 20 per cent Application Engineering Capacity in India in 2016 and plan to add some more in 2017. Along with that we are seriously looking at proceeding with a Manufacturing activity in India for premium technology Engine Panels specifically for Marine and Rugged Applications.

 

 

In terms of generating business, what are your expectations from the event this year?

bC India has always provided a great platform for us to showcase our products and most importantly give a first hand feel of them to our prospective customers. The products we are launching should create quite a buzz as a few of them are game changers in the industry. I am sure this time around there will be fruitful interactions with our prospective customer base at the Expo.

 

 

How is the current market scenario influencing your offering at BAUMA CONEXPO INDIA this year? Any new launches planned?

As Murphy, we believe the Mining, Construction and Material Handling Equipment Industry has a very positive outlook to it at the moment. In the previous year or so we have seen considerable activity on the ground with regards to Infra growth and this should result in improved sales for the equipment manufacturers as we move into 2017. We are launching a Drill Management System, a Weighing System (Forklifts, Stackers and Wheel Loaders) and the TEC-10 Panel at the expo. The Drill Management System (DAS) is a game changer in the Industry coming in with best in class features at OEM pricing. Drill Equipment OEM’s will benefit greatly as they will not have to pay for a system designed primarily for the after-market. It also brings with it the advantages of Total Equipment Management where Drill Engine, the Compressor engine, the hydraulics and other functions of the Drill are also managed. The TEC-10 is an IP67 rated sealed panel for outdoor use in applications like Compressors, Pumps, Marine (Fishing Trawlers, Barges), Drills and any rugged Panel requirement. The TEC-10 is a fully sealed unit, that’s ready to use in the harshest of conditions and very importantly eliminates a lot of hassle for the OEM.




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