03 June 2020

Table of Contents for Product Zone

Productzone- Toshiba Johnson Elevators

“ELCOSMO-TJ” elevator especially developed for Indian market


Toshiba Johnson Elevators (India) Pvt Ltd (TJEI), a subsidiary company of Toshiba Corporation, recently launched its brand new elevator series


“ELCOSMO-TJ”, especially developed for Indian market, catering to the upper middle segment. ELCOSMO-TJ is targeted for low and mid-rise building such as mid-sized office building, residential building, and retail segment, which is the rapid growing large volume zone for elevator market in India. Equivalent to Toshiba’s other premium models, ELCOSMO-TJ
 offers leading edge technologies in energy consumption such as top class high efficient PMSM motors, high quality drive systems, and LED lightings to enhance energy efficiency.

Yoshiyuki Mabuchi, Managing Director, Toshiba Johnson Elevators (I) Pvt. Ltd. said “Since our entry in India market in 2011, we were focusing only on the premium segment. The launch of our new mid-segment ELCOSMO-TJ
model marks our entry in the upper middle segment, which will help us consolidate our annual sales to 2,000 units per year by FY2020.”

ELCOSMO-TJ will be distributed by both Toshiba Johnson Elevators (I) Pvt. Ltd and collaborating company, Johnson Lifts Pvt. Ltd., utilising its distribution network. Furthermore, by employing some of the components manufactured in India, supplied by Johnson Lifts, this newly developed standard model is competitive in both cost and delivery time. The company’s joint synergy will further strengthen the expansion to seek market share in the upper middle segment.

Toshiba entered the Indian elevator market in 2011 & formed a JV with India’s largest elevator company – Johnson Lifts Pvt. Ltd. in 2012, to form Toshiba Johnson Elevators (I) Pvt. Ltd. Since its inception, TJEI has successfully booked over 1000 units of elevators and escalators, offering assured products with safety, security and smooth riding comfort followed by our high quality maintenance services.

“India is the second largest market in the world and definitely one of most significant markets for both Toshiba and TJEI. We are focusing to consolidate our market share in the premium segment and the build up on the upper middle segment with the launch of ELCOSMO-TJ”, Mabuchi added.


Elcosmo-TJ client’s meet:


In order to effectively market its newly launched ‘Elcosmo-TJ”, Toshiba Johnson Elevators India has planned to conduct client’s meet across several cities of India, viz. Chennai, Hyderabad, Ahmedabad, Pune, Jaipur, Kolkata and Bangalore. The first episode was recently held in Chennai on 19th Aug. 2016 at Courtyard Marriott. According to company’s sources, the meet has helped in presenting its product, explaining its features and having a personalised discussion with several industry stake holders of Chennai market.The feedback received on the new product has been positive from the audience and they have also expressed that it will surely help Toshiba in extending its reach to upper-middle segment of elevator industry as well.


Specifications OF ELCOSMO-TJ

Load capacity

544kg ~ 1,020kg

Nos. of Persons

8 persons ~ 15 persons


1m/sec, 1.75m/sec

For more details visit:

Website: www.toshibaelevators.in

Leave a Comment

Email Address
(will not be published)