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COMPANY FOCUS ‘Project Life’ – For empowering the future India With an aim to create a better social, involvement. Putzmeister was aware of by Wilfried Theissen, Managing Director, ecological and economical environment for the fact, that local Non-Governmental Putzmeister India, as the Chief Guest, the society’s next generation, Putzmeister Organizations (NGO), who were accompanied by Beaula Knauf, PR and showcases the true essence of executing already involved in time-tested projects, Media Consultant and HR Manager, David Corporate Social Responsibility. desperately needed a breath of Life and Lourenco, in Zuarinagar. The guests were "When the winds of change blow, there Hope from Corporate Houses. Educating warmly welcomed by the school children, are those that build walls and then there children to empower and provide them Fr. Jose and the teachers with flowers, are those that build windmills,’ echoes a the right to have a better future were songs and dances. Theissen, handed Chinese Proverb. the prime facets sought by Putzmeister. over a cheque towards funding of this The term ‘Corporate Social Responsibility’ However, identifying the right NGO was school, consisting of 40 students, inclusive is often used interchangeably with not easy, as it involved close analysis of study materials, school-bags, mid-day corporate responsibility, corporate upon the years of good work undertaken meals, uniforms, teachers salary, festival citizenship, social enterprise, sustainability, by respective NGOs, their desire and expenses, medical camps, computer, sustainable development, triple-bottom commitment towards cause etc. The search teaching aid and monitoring visits. line, corporate ethics, and even in some finally brought Putzmeister to Konkan The other NGO that drew Putzmeister’s cases corporate governance. Though Development Society, and Bethesda Life attention was Bethesda Life Centre, these terms are different, they all point Centre, both based in Goa. a registered Charitable Institution in in the same direction. Corporate Social Putzmeister together with the Konkan the state of Goa. Since its inception in Responsibility (CSR) encompasses not Development Society, headed by Fr. Jose, November 2002, Bethesda Life Centre only what companies do with their profits, a young dynamic priest who is highly has been involved in charitable and social but also on how they make them. respected for his remarkable selfless humanitarian activities. The NGO has three Putzmeister India is sensitive to the needs dedicated work, put their heads together homes for children in distress, and children of the people around, for it believes, to assist the young souls residing in the from abused backgrounds. Currently the “Businesses cannot be successful when slums of Zuarinagar, South Goa. The area Centre has 114 children in the age group the society around them fails.” To execute comprised of mostly immigrant workers of 3 to 17 years accommodated in three this CSR Vision, on creating a better social, and underprivileged children. The need homes owned by the trust in Santa Cruz ecological and economical environment for empowering the helpless future of our village, Tiswadi, Goa. The homes are also for the people living around ‘Project Life’ country made Putzmeister to initiate a pre- registered under the Juvenile Justice Act came into force. school which would facilitate education 2000. The children are provided with food, The intention of support and CSR activity including a meal a day supported by the nutrients, education and medical care. for Putzmeister is beyond giving a financial Konkan Development Society. On the 15th The other major activity of Bethesda Life support, and is based upon total honest of July 2014, the school was inaugurated Centre is to provide ration and medical NOVEMBER 2014|construction opportunities 65