Friday, December 15, 2017

Table of Contents for Special Reports





REPORT

Steeling for the future

 

Tata Steel launches India’s First Ferro Manganese and Ferro Chrome Brands

 

To bolster the strength of its host of branded products Tata Steel has recently launched two new products, Tata Ferromag(branded Ferro Manganese) and Tata Tiscrome (branded Ferro Chrome). The new products, introduced from Tata Steel’s Ferro Alloys & Minerals Division, will help the company to add to its host of branded products.

 

The products will be sold in branded 50 kg and 1 MT HDPE bags which have tear proof labels ensuring bag wise traceability across the value chain.

 

The steel major is targeting a market size of 300,000 mt a year in India for both the products. In terms of market share, Tata Steel will be targeting 38 per cent share in the domestic market with TATA Tiscrome in FY 15 while TATA Ferromag is targeted at 10 per cent in FY 15. The two newly launched brands will be available across distribution centres in India. Tata Steel is rolling out the product in Gujarat, Maharashtra, NCR, Rajasthan, Odisha and West Bengal which are major consumption centres.

 

 

D B Sundara Ramam, Executive-In-Charge, Ferro Alloys & Minerals, Tata Steel, said, “These brands fulfill the long-felt market need of committed availability to customers along with product consistency and guaranteed

 

chemistry, weight and size of alloy. Authorised distributors across the country will ensure that customers have the convenience of purchasing the product when they want it, how they want it and where they want it.”

 

Ferro Chrome and Ferro Manganese are Ferroalloys widely used as alloying agents in production of carbon and stainless steel. Ferro Chrome provides corrosion resistance thus increasing the life of stainless steel, while Ferro Manganese provides the necessary toughness and hardness to steel. The introduction of the two brands will ensure customers are able to reduce on the inventory holding, get guaranteed quality leading to minimal wastage of heat and customized sizes leading to easier handling of the material.  Incidentally Tata Steel pioneered the launch of the first branded ferro alloy in the world with Tata Silcomag in 2012 which has been well received by customers and is currently selling in 10 states across the country.

 

Tata Steel Limited discovered chrome and manganese ore in India and developed the first chromite mines in India. It pioneered manganese alloy making in India by setting up one of India’s first Ferro Alloy Plants in 1958 at Joda, Odisha. The plant, which was subsequently modernised and expanded, is the oldest continuously operating ferro alloy unit in India.  Tata Steel’s Ferro Alloys & Minerals Division (FAMD) is the leading manganese alloy producer in India and the 4th largest chrome alloy producer in the world, with production units in India and South Africa. It has an integrated value chain - starting from mining, beneficiation, ferro alloy production to marketing and sales.

 

FERRO ALLOY PLANT
Established in 1958, the Ferro Alloy Plant (FAP) at Joda is a landmark of progress and growth in Odisha and is the oldest continuously operating Ferro Alloy Plant in India. Initially it was set up as a Ferro Manganese plant to supply manganese alloys to the Jamshedpur Works in technical collaboration with Elkem (Norway) – one of the world's pioneers in this type of technology. It is the first plant in Asia to have SA 8000 certification. This state-of-the-art plant is capable of producing 50,000 tonnes of Manganese Alloys (High Carbon Ferro Manganese and High Carbon Silico Manganese).

 

FACT SHEET
  • Tata Steel was established in 1907 as Asia's first integrated private sector steel company,
  • Tata Steel Group among top-ten global steel companies with an annual crude steel capacity of over 29 million tonnes per annum (MnTPA)
  • World's second-most geographically-diversified steel producer with operations in 26 countries and commercial presence in over 50 countries
  • The Tata Steel Group had a turnover of $24.82 billion in FY 13, over 80,000 employees and is a Fortune 500 company.
  • In 2008, Tata Steel India became the first integrated steel plant in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management.
  • In 2012, Tata Steel became the first integrated steel company in the world, outside Japan, to win the Deming Grand Prize 2012 instituted by the Japanese Union of Scientists and Engineers.



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