Friday, December 15, 2017

Company Case Study - DLF Group

CASE STUDY

 

 

THE DLF GROUP

Here’s a saga of a well-known infrastructure developer that has used technology to lay a strong foundation for all its ventures and processes. DLF has pioneered townships and group housing in India and has to its credit over 363 million sq ft of planned projects with 52 million sq ft of projects under construction. Over the years, the group has become a name to reckon with in the domain of contemporary urban development and housing across the country, with many urban landmarks to its credit.

 

 

IT CORE

The group’s journey of over 60 years is marked by the adoption of several of IT best practices. The company uses several software to automate and digitize different operations like auto-cad for designing; software for project monitoring; and the Microsoft Exchange mailing solution for communication. The group uses video conferencing at all major offices. The company’s website is also search engine optimized. To maintain a swift workflow, DLF kept developing different in-house IT applications as well.
 

 

PAIN POINTS

Though these software applications did wonderfully for their respective processes, they developed into islands of applications leading to duplication of data, factual discrepancies, and disjointed processes. The management realized that these applications were good only when they were restricted to a particular business/vertical and were hampering the exponential growth that the organisation was otherwise achieving. With the increase in DLF’s physical locations and diversification into different verticals, there was a pressing need for a unified/integrated ERP application that could give a comprehensive view of the organisational operations, providing critical information, instantaneously—in relation to any of its customer or stakeholders.

 

 

ERP SOLUTION

To address this challenge and close the organisational gaps, and to take fullest advantage of future opportunities, after careful analysis, DLF management zeroed down on Ramco’s ERP solution. Even Ramco didn’t have a ready-made solution to address all of DLF’s challenges. But the technology that they were using put them in a better position to come up with a solution.

 

 

THE COMPLEXITIES

“To migrate 15 years of legacy data residing across the multiple companies, organization units and numerous finance books of DLF was a humongous task. But Ramco accomplished the daunting project successfully, dealing with each complexity head-on,” says Ramesh Babu, Chief Delivery Officer & Business Head – ERP on Cloud, Ramco Systems. The project was implemented in multiple phases for various companies doing different businesses under the DLF brand. The first roll out happened in February 2007, and the implementation across the board for all modules got completed in February 2008. The decision to effect the implementation was done in a phased manner. The deployment now covers most of DLF’s business processes.

 

 

THE ROI

The solution developed using Ramco VirtualWorks has eliminated the operational/ data redundancies, enhanced the flow of information, and has thus significantly improved productivity and profitability.

The platform offers service billing, which includes the generation of bills for maintenance, water and electricity charges; mall leasing and corporate leasing; retail and residential sales; construction procurement and payables; promotional/deferred revenue billing, etc.

 




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