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Special FocuS-FlooringS induStrial Redefining benchmarks With a track record of 25 years of operational excellence, Flowcrete India forges ahead to meet the dynamic demand markets. M. ViVekanandan, Managing director, Flowcrete india PVt ltd shares with construction opportunities the evolving market trends and the strategies to leap forward as a market leader. Brief us about the current market value of Flowcrete is a latest entrant and is successfully completed around the globe industrial flooring sector in India? Give operational since the past four years. include Mumbai International Airport, us an understanding of the role played by Since our inception, we have been Hindustan Unilever, Colgate Palmolive, your firm in this sector and contribution constantly educating the market Dr.Reddy’s, ITC Essentra, Mercedes, to the overall market? with functional benefits of using new Land Rover, Caterpillar, London Heathrow Flowcrete India has a wide product Generation Polyurethane (PU) and Airport, Kenya Airways, Mondelez basket for industrial flooring systems Methyl Methacrylate (MMA) for industrial International (Cadbury India Ltd) etc. that offer high resilient and durable segments. All our industrial floor coating workhorse surfaces, which perfectly suits systems are joint-free and deliver a Flowcrete India recently launched its the challenging operational conditions of seamless finish with no cracks or cervices Isocrete Self Level Plus screed technology the industrial sector. The Resin flooring to harbour dirt and bacteria. This enables to Indian flooring markets. Can you market in India is today approximately the surface to be user friendly for cleaning highlight us about the major benefits of worth `300 crores. and maintenance purposes, and ensures the products and how has been the prime utmost hygiene between wash cycles. feedback from the market? Isocrete Self Level Plus is a pumped, Please provide some details of your self-levelling, pre-mixed and protein-free product offerings for the Indian and cement based underlayment, designed to international markets. What are the receive thick-set commercial floor finishes. projects in which they have found This new and exciting screed enables to application? smoothen and restore the existing concrete Flowcrete is the world-class leading prior to the overlay of subsequent floor manufacturer of self-smoothing epoxies coverings, such as carpet, vinyl or wood. (industrial and commerical), Polyurethane The new addition is a part of our award (PU) Screeds (Flowfresh), MMA finishes winning Isocrete Floor Screeds product (Flowfast), Vinyl Ester resins (Flowchem line. The responses received from the VE ), and an extensive variety of specialist market for the products have been quite flooring products. Flowcrete operates overwhelming and positive. around six continents with nine factories In addition, these products have been well and 30 sales offices. Major projects received even in the international market. 44 construction opportunities|NOVEMBER 2014
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